Clients Managed: ebay.in, biggest search account at Interactive avenues with the budget of 2cr/month , Cromaretail.com
Awarded with SEM Project of the Year 2014 for ebay.in at Interactive Avenues. Given for Optimizing search account for ROAS by 35% & scaling the account by 50% in terms of spends.
Improved the ROAS on cromaretail by 250%.
Use Marin to group similar trend adgroups into folders to optimize the ebay account which has nearly 10 million keywords.
Planning and conceptualizing PPC strategies for clients. Analyze detailed data including ASP, Keyword level ROAS, Transaction to reach desired CPA levels, increase ROAS.
Remarketing : RLSA, Dynamic Remarketing, FTB ( First time buyers ), Campaign to acquire new customers.
