Amol Kale
10+ years of experience in the arena of Digital Marketing & Automation, Analytics and Strategy.
Digital Marketing
Marketing Automation
Analytics
Performance Marketing
Digital Strategy
Employed
Open to opportunities
I am a quick learner, determined, data driven and
result oriented. I believe that being smart and logical let you face every hurdle in your life.
• Gender: Male.
• Nationality: Indian.
• Religion: Hindu.
• Marital Status: Married.
• Languages Known: English, Hindi, and Marathi.
• DOB : 8th Nov, 1984
• Permanent Address : 323, Vitthal Peth, Jalgaon, 425001, Maharashtra, India
• Temporary Address : B-17-20, Windsor Tower, Jalan Sri Haramas 17, Sri Hartamas, 50480 Kuala Lumpur, Malaysia
result oriented. I believe that being smart and logical let you face every hurdle in your life.
• Gender: Male.
• Nationality: Indian.
• Religion: Hindu.
• Marital Status: Married.
• Languages Known: English, Hindi, and Marathi.
• DOB : 8th Nov, 1984
• Permanent Address : 323, Vitthal Peth, Jalgaon, 425001, Maharashtra, India
• Temporary Address : B-17-20, Windsor Tower, Jalan Sri Haramas 17, Sri Hartamas, 50480 Kuala Lumpur, Malaysia
Account Manager - SEM
Coverfox
May 2015
to November 2016
Full-time
Mumbai, India
India
- Car Insurance – Search Account
- Driving 70% business, no. of policies sold of Car Insurance, from SEM; handling monthly budget of 1.2-1.5 Crores
- Scaled the lead volume by 200% while bringing the Customer Acquisition Cost down by 70%.
- Solely Responsible to improve the landing page conversion rates; carried out multiple A/B tests on landing page forms, headlines & CTA text basis the category a search query/keyword falls in; improved the conversion rate 36% (from 33% to 45%)
- Analyze entire funnel data to bucket search themes basis CPL, CAC, and lead to sale conversion rate; using DoubleClick Search bid strategies to achieve desired scale, CPL & CPA levels
- Honored as “Black Marketer” for the year 2015-2016 for the above-said achievements
- Awarded as “Best New Comer” on Double Click Search in DS India Championship 1.0 2015
- Bike Insurance – Search Account
- Took over the Bike Account recently and started managing it in-house; handling a monthly budget of 15 lacs
- Scaled the business from search (no. of policies) by 233% while maintaining the CAC approximately same
- Dynamic Re-targeting for Car and Bike Insurance
- Successfully implemented dynamic re-targeting, first-of-its-own-kind in BFSI by anyone in India
- Served dynamic banners on FB and GDN with personalized elements like Make and Model, Image of Car/Bike, Insurer Logo, Premium Offered and user specific landing page; developed a personalized user level feed with Vizury for the same
- Dynamic Ads had a great impact on overall conversion rate, increased by 20%; sales attributed to this campaign has 20% CAC of other paid campaigns; scaled the sales volume by 120% in 2 months
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