Amol Kale
10+ years of experience in the arena of Digital Marketing & Automation, Analytics and Strategy.
Digital Marketing
Marketing Automation
Analytics
Performance Marketing
Digital Strategy
Employed
Open to opportunities
I am a quick learner, determined, data driven and
result oriented. I believe that being smart and logical let you face every hurdle in your life.
• Gender: Male.
• Nationality: Indian.
• Religion: Hindu.
• Marital Status: Married.
• Languages Known: English, Hindi, and Marathi.
• DOB : 8th Nov, 1984
• Permanent Address : 323, Vitthal Peth, Jalgaon, 425001, Maharashtra, India
• Temporary Address : B-17-20, Windsor Tower, Jalan Sri Haramas 17, Sri Hartamas, 50480 Kuala Lumpur, Malaysia
result oriented. I believe that being smart and logical let you face every hurdle in your life.
• Gender: Male.
• Nationality: Indian.
• Religion: Hindu.
• Marital Status: Married.
• Languages Known: English, Hindi, and Marathi.
• DOB : 8th Nov, 1984
• Permanent Address : 323, Vitthal Peth, Jalgaon, 425001, Maharashtra, India
• Temporary Address : B-17-20, Windsor Tower, Jalan Sri Haramas 17, Sri Hartamas, 50480 Kuala Lumpur, Malaysia
Head Of Performance Marketing
iMoney Group
Since December 2016
Kuala Lumpur
Malaysia
- • Built performance marketing team from ground up:
- I have set up the performance marketing team at iMoney from ground zero for four different target countries. Set up tools like Search 360, Kenshoo Social etc and the associate workflow. Set up the tracking for events and measurement framework. Optimised the funnel and grew the revenue from 9.6M to 18M MYR
- • Improved and Scaled Performance:
- By continuously tracking user behaviour (for four countries) using analytics and relentless optimization of campaigns (based on time series analysis and seasonality) increased the conversion by 300% at the same time optimizing for COA/CPL.
- • Defined marketing attribution model and drove budget planning:
- Last click 30-day model currently and worked along with the data team to set up infrastructure and continuously monitor the campaign performance based on the data. Aligned the budget planning to scale channels which provide ROI based on the attribution model.
- • Built continuous experiments to optimize conversion rate using landing pages:
- Built a pipeline of marketing hypotheses and continuously tested them by building targeted landing pages. All the successful experiments were fed to the product backlog to become standard product features.
- • Fostered a collaborative working framework with other departments and vendors:
- Continuously worked along with Product, Commercial, Data and Business teams to optimize the P&L and contribute to the financial metrics of the organization. Handled multiple vendors like Google, Facebook and affiliate partners to fine tune the marketing strategy and evolve along with the vendor ecosystem.
Detailed Description
- Continuously worked along with Product, Commercial, Data and Business teams to optimize the P&L and contribute to the financial metrics of the organization. Handled multiple vendors like Google, Facebook and affiliate partners to fine tune the marketing strategy and evolve along with the vendor ecosystem.
Account Manager - SEM
Coverfox
May 2015
to November 2016
Full-time
Mumbai, India
India
- Car Insurance – Search Account
- Driving 70% business, no. of policies sold of Car Insurance, from SEM; handling monthly budget of 1.2-1.5 Crores
- Scaled the lead volume by 200% while bringing the Customer Acquisition Cost down by 70%.
- Solely Responsible to improve the landing page conversion rates; carried out multiple A/B tests on landing page forms, headlines & CTA text basis the category a search query/keyword falls in; improved the conversion rate 36% (from 33% to 45%)
- Analyze entire funnel data to bucket search themes basis CPL, CAC, and lead to sale conversion rate; using DoubleClick Search bid strategies to achieve desired scale, CPL & CPA levels
- Honored as “Black Marketer” for the year 2015-2016 for the above-said achievements
- Awarded as “Best New Comer” on Double Click Search in DS India Championship 1.0 2015
- Bike Insurance – Search Account
- Took over the Bike Account recently and started managing it in-house; handling a monthly budget of 15 lacs
- Scaled the business from search (no. of policies) by 233% while maintaining the CAC approximately same
- Dynamic Re-targeting for Car and Bike Insurance
- Successfully implemented dynamic re-targeting, first-of-its-own-kind in BFSI by anyone in India
- Served dynamic banners on FB and GDN with personalized elements like Make and Model, Image of Car/Bike, Insurer Logo, Premium Offered and user specific landing page; developed a personalized user level feed with Vizury for the same
- Dynamic Ads had a great impact on overall conversion rate, increased by 20%; sales attributed to this campaign has 20% CAC of other paid campaigns; scaled the sales volume by 120% in 2 months
Company website
Senior Account Executive - Search
Interactive Avenues
March 2014
to May 2015
Mumbai, India
- Clients Managed: ebay.in, biggest search account at Interactive avenues with the budget of 2cr/month , Cromaretail.com
- Awarded with SEM Project of the Year 2014 for ebay.in at Interactive Avenues. Given for Optimizing search account for ROAS by 35% & scaling the account by 50% in terms of spends.
- Improved the ROAS on cromaretail by 250%.
- Use Marin to group similar trend adgroups into folders to optimize the ebay account which has nearly 10 million keywords.
- Planning and conceptualizing PPC strategies for clients. Analyze detailed data including ASP, Keyword level ROAS, Transaction to reach desired CPA levels, increase ROAS.
- Remarketing : RLSA, Dynamic Remarketing, FTB ( First time buyers ), Campaign to acquire new customers.
- Shopping campaigns, Dynamic Search Ads.
- RTC ( Real time campaigns using deltax & marin )
- Youtube TrueView Ads
Company website
Independent Contractor – SEO/SEM/SMM/Web Development
Rhodes.com
August 2012
to February 2014
United States
Sr SEM Executive
Grandmark Outsourcing Pvt Ltd
June 2013
to January 2014
United States
- Managing the budget of $ 210,000 per month.
- Handling project for US, UK, CA Demographics
- Improved the CPL by 40% & leads volume by 10% over the period of 5 months.
Company website
SEM Executive
Powerweave Software Services Pvt. Ltd.
February 2012
to July 2012
Mumbai, India
- Clients Managed: Mypromoshop.com, Promodirect.com
- Plan and create SEM/GDN campaigns adhering to best practices. Undertake activities such as keyword research, keyword optimization, writing ad copies, identifying optimum landing pages.
Research ( Portfolio ) Analyst
Directi Internet Solutions Pvt Ltd
January 2009
to November 2011
- Monitoring and Managing customer portfolios worth Millions of Dollars.
- Investigating websites and conducting research & analysis for identifying concepts of domain names & Optimizing them
- Checking keyword lists of advertisers to maximize ROI for each advertiser / publisher.
Company website
