Largest equestrian event in the world. 8 championships over 15 days of competition. 74 nations, 984 athletes, 575.000 spectators.
COMMUNICATIONS: Coordinating communication around territorial development strategy, crisis management procedures and the Celebrity Ambassadors Committee
MANAGEMENT: Recruiting, training and managing a team. (2 px full-time in the lead-up and 10 px during the event)
PRESS RELATIONS:
Coordinating with international, national and regional press agencies, local authorities and sponsors (Alltech, Land Rover, Rolex, France Télévisions…) as well as international and national sport federations and foreign journalists (1,750 media accredited).
Manage all media inquiries to gain regional, national and international coverage.
Organizing media-training for the CEO, the sport director and the team leaders.
Managing the PR reporting for the Organizing Committee
Organizing media events (conferences, trips, special events)
Drafting key elements for speakers/ Following-up requests for interviews
Writing and updating press materials (releases, media kit, press info card).
Media monitoring: press reviews, spin-off analysis
Company Description
Organised every four years and alternating with the Olympic Games, the World Equestrian Games is the largest equestrian event in the world. The event gathers together 8 disciplines over fifteen days of competition (the equivalent of 8 world championships), under the aegis of the International Equestrian Federation (FEI).
KEY FIGURES FOR THE 2014 EDITION: 74 nations, 984 athletes, 28 titles, 7 competition venues, 575.000 spectators, 25.000 persons accredited including 3.000 volunteers, 1.750 journalists, 7.500 national federations members, 24 celebrity ambassadors ...
