Australian Permanent Resident.
French & South African Nationality.
International mobility.
10 years experience in Communications.
Invested & autonomous. Creative thinker & storyteller. Able to handle multiple projects and timelines. Collaborative and positive team player.
French & South African Nationality.
International mobility.
10 years experience in Communications.
Invested & autonomous. Creative thinker & storyteller. Able to handle multiple projects and timelines. Collaborative and positive team player.
Communications, Digital & Event Specialist
Australian Sport Federation (Equestrian Australia)
Since March 2015
Full-time
Sydney
Australia - New South Wales
- SOCIAL MEDIA & COMMUNICATION :
450% increase on Instagram, 73% increase on Facebook, 23% increase on Twitter, 23% of new website users & 26% increase in page views (December 2017)
- Coordinate, schedule and manage all social media platforms and their content to ensure alignment with the overarching Communications Plan.
- Source, develop and upload content to the national website, ensuring that content remains fresh, visitor engagement high and brand guidelines are adhered to.
- A suite of 4 e-newsletters for 18,870 members, editorial content and distribution.
- Coordination of General communication projects
- Promotion of the Participation, Grassroots & Educational Programs.
- Australia-based Communication Coordinator for the 2016 Rio Olympic Games Australian Equestrian Team
- Working on the promotion of the Australian Team leading towards the 2018 World Equestrian Games in Tryon (USA).
- Coordinate, schedule and manage all social media platforms and their content to ensure alignment with the overarching Communications Plan.
- SPONSORSHIP & MARKETING :
- End-to-end sponsorship campaign coordination including stakeholder engagement, campaign development, event activation, sponsorship leveraging.
- Work with national event organisers, state offices and other stakeholders to ensure sponsorship deliverables are met at all supported events by the federation and the Australian Institute of Sport.
- Help identify sponsorship opportunities for the business.
- End-to-end sponsorship campaign coordination including stakeholder engagement, campaign development, event activation, sponsorship leveraging.
- EVENT MANAGEMENT :
Event Manager for all flagship events including Sport Events and National Awards Night.
Company Description
Equestrian Australia is the national Australian federation for Olympic and non-Olympic equestrian sports.
Company website
Volunteers & Events Coordinator
Borneo Orangutan Survival Foundation (BOSA)
January 2016
to June 2016
Volunteer Work
Sydney
Australia - New South Wales
- Develop and grow the volunteer program.
- Organise local fundraising events.
- Qualify prospective volunteers and assist them in finding suitable volunteer projects/initiatives
- Establish a formal communication program (printed and verbal) to regularly inform and educate the existing
volunteer base - Represent the organisation at local community events.
- Maintain the volunteer database
Company Description
BOS Australia (BOSA) is a nonprofit organisation dedicated to contributing to the conservation of orangutans and
their ecosystem.
their ecosystem.
Press Relations Team Leader
2014 FEI World Equestrian Games™
September 2013
to October 2014
Full-time
Caen
France
- Largest equestrian event in the world. 8 championships over 15 days of competition. 74 nations, 984 athletes, 575.000 spectators.
- COMMUNICATIONS:
Coordinating communication around territorial development strategy, crisis management procedures and the Celebrity Ambassadors Committee - MANAGEMENT:
Recruiting, training and managing a team. (2 px full-time in the lead-up and 10 px during the event) - PRESS RELATIONS:
- Coordinating with international, national and regional press agencies, local authorities and sponsors (Alltech, Land Rover, Rolex, France Télévisions…) as well as international and national sport federations and foreign journalists (1,750 media accredited).
- Manage all media inquiries to gain regional, national and international coverage.
- Organizing media-training for the CEO, the sport director and the team leaders.
- Managing the PR reporting for the Organizing Committee
- Organizing media events (conferences, trips, special events)
- Drafting key elements for speakers/ Following-up requests for interviews
- Writing and updating press materials (releases, media kit, press info card).
- Media monitoring: press reviews, spin-off analysis
- Coordinating with international, national and regional press agencies, local authorities and sponsors (Alltech, Land Rover, Rolex, France Télévisions…) as well as international and national sport federations and foreign journalists (1,750 media accredited).
Company Description
Organised every four years and alternating with the Olympic Games, the World Equestrian Games is the largest equestrian event in the world. The event gathers together 8 disciplines over fifteen days of competition (the equivalent of 8 world championships), under the aegis of the International Equestrian Federation (FEI).
KEY FIGURES FOR THE 2014 EDITION: 74 nations, 984 athletes, 28 titles, 7 competition venues, 575.000 spectators, 25.000 persons accredited including 3.000 volunteers, 1.750 journalists, 7.500 national federations members, 24 celebrity ambassadors ...
KEY FIGURES FOR THE 2014 EDITION: 74 nations, 984 athletes, 28 titles, 7 competition venues, 575.000 spectators, 25.000 persons accredited including 3.000 volunteers, 1.750 journalists, 7.500 national federations members, 24 celebrity ambassadors ...
Communications Coordinator
LeTROT Racing Institution
November 2008
to August 2013
Full-time
Paris
France
- Over 50 events in the year (e.g. Prix d’Amérique, Paris-Vincennes Racecourse winter meeting, 2 national series of over 14 legs, National Awards)
- EVENT PLANNING:
- Developing and implementing projects.
- Building the event run-sheets, determining the procedures, organising the team’s planning, making transport & accommodation bookings.
- Creating promotional flyers for the general public or VIP invitations for guests.
- Managing the logistics during the setup of the event and the teams briefings.
- Follow the sponsorship activations on events and ensure sponsorship deliverables are met.
- Writing the event report.
- Developing and implementing projects.
- DIGITAL:
Coordinating and updating of the social media platforms and 3 websites with the help of an internal graphic designer. - MEDIA RELATIONS:
Coordinating the General media relations including the Prix d’Amérique race (500 journalists, national TV live broadcasts, €6M media coverage: 4h30 TV broadcasts and 550 press articles). - PUBLIC RELATIONS & HOSPITALITY:
VIP guests and sponsors during prestigious events, media events and sponsors with namings rights races. - Project Manager for the Annual promotional calendar of our athletes. Coordination photo shootings.
- Overseeing the venue store & online store and liaising with suppliers.
Company Description
French Racing Institution in charge of Trotting races (harness races) & well-known Paris-Vincennes racetrack.
Company website
Communications & Event Coordinator
Equideclic Digital Agency
August 2007
to September 2008
Cooperative Education Work
Caen
France
- My recruitment was motivated by a strong desire to develop an event planning service for clients in this web agency.
- EVENT PLANNING:
Developing and implementing projects, coordinating the logistics, onsite management, brief and liaison with providers, administering budgets, preparing run sheets & schedules. - COMMUNICATION:
- Project coordinator for the creation of promotional & educational tools for clients (brochures, flyers, websites, ...)
- Project coordinator for the creation of promotional & educational tools for clients (brochures, flyers, websites, ...)
- COMMERCIAL: websites, media sales house
Company Description
Equideclic was a young web agency created in 2006 offering website development and software programs for the horse industry. In 2007 my recruitment was motivated by a strong desire to develop an event planning service to clients.
Logistics team Member in event planning
Equestrian French Federation - Regional branch
May 2007
to August 2007
Cooperative Education Work
Paris
France
- The CREIF, is a part of the French Equestrian Federation .
- It is the Equestrian Regional Committee for Paris and the Ile-de-France region : 8 departments, more than 600 horse-riding schools, 10.000 members.
- I worked on all the program of the summer events (championships for horse-riding schools level to Professional level at "Le Grand Parquet de Fontainebleau")
- Daily contact with the 600 riding schools
Company Description
This branch is part of the French Equestrian Federation. It is the Equestrian Regional Branch for Paris and the Ile-de-France region : 8 departments, more than 600 horse-riding schools, 10.000 members.
Junior press officer
R&B Presse Agency
January 2006
to March 2006
Internship
Chantilly
- Since 1994 R&B Presse has been an equestrian press agency working for the biggest equestrian events
- Daily contacts with journalists
- Press reviews for our clients
- working for the Horse Museum in Chantilly
- working for the Prix d'Amérique 2006
- Prestigious equestrian events
Company Description
Since 1994 R&B Presse has been an equestrian press agency working for the biggest equestrian events
Company website
Communications officer
La Cense Equestrian Centre - Pat Parelli method
June 2005
to August 2005
Cooperative Education Work
Rochefort-en-Yvelines
France
- Horsemanship Training school
- Registrered at the French Equestrian Federation
- External communications
- Communication on the new training courses
- Coordination of the "Gites de France" project
- Monitoring of the new website
- Organisation of the 5th RDV Ethologiques (Horsemanship meeting)
- Management of the shop and booth at the 2004 Paris Horse Trade fair
Company Description
Horsemanship Training school diffusing the Pat Parelli method in France.
