Australian Permanent Resident.
French & South African Nationality.
International mobility.
10 years experience in Communications.
Invested & autonomous. Creative thinker & storyteller. Able to handle multiple projects and timelines. Collaborative and positive team player.
French & South African Nationality.
International mobility.
10 years experience in Communications.
Invested & autonomous. Creative thinker & storyteller. Able to handle multiple projects and timelines. Collaborative and positive team player.
Communications, Digital & Event Specialist
Australian Sport Federation (Equestrian Australia)
Since March 2015
Full-time
Sydney
Australia - New South Wales
- SOCIAL MEDIA & COMMUNICATION :
450% increase on Instagram, 73% increase on Facebook, 23% increase on Twitter, 23% of new website users & 26% increase in page views (December 2017)
- Coordinate, schedule and manage all social media platforms and their content to ensure alignment with the overarching Communications Plan.
- Source, develop and upload content to the national website, ensuring that content remains fresh, visitor engagement high and brand guidelines are adhered to.
- A suite of 4 e-newsletters for 18,870 members, editorial content and distribution.
- Coordination of General communication projects
- Promotion of the Participation, Grassroots & Educational Programs.
- Australia-based Communication Coordinator for the 2016 Rio Olympic Games Australian Equestrian Team
- Working on the promotion of the Australian Team leading towards the 2018 World Equestrian Games in Tryon (USA).
- Coordinate, schedule and manage all social media platforms and their content to ensure alignment with the overarching Communications Plan.
- SPONSORSHIP & MARKETING :
- End-to-end sponsorship campaign coordination including stakeholder engagement, campaign development, event activation, sponsorship leveraging.
- Work with national event organisers, state offices and other stakeholders to ensure sponsorship deliverables are met at all supported events by the federation and the Australian Institute of Sport.
- Help identify sponsorship opportunities for the business.
- End-to-end sponsorship campaign coordination including stakeholder engagement, campaign development, event activation, sponsorship leveraging.
- EVENT MANAGEMENT :
Event Manager for all flagship events including Sport Events and National Awards Night.
Press Relations Team Leader
2014 FEI World Equestrian Games™
September 2013
to October 2014
Full-time
Caen
France
- Largest equestrian event in the world. 8 championships over 15 days of competition. 74 nations, 984 athletes, 575.000 spectators.
- COMMUNICATIONS:
Coordinating communication around territorial development strategy, crisis management procedures and the Celebrity Ambassadors Committee - MANAGEMENT:
Recruiting, training and managing a team. (2 px full-time in the lead-up and 10 px during the event) - PRESS RELATIONS:
- Coordinating with international, national and regional press agencies, local authorities and sponsors (Alltech, Land Rover, Rolex, France Télévisions…) as well as international and national sport federations and foreign journalists (1,750 media accredited).
- Manage all media inquiries to gain regional, national and international coverage.
- Organizing media-training for the CEO, the sport director and the team leaders.
- Managing the PR reporting for the Organizing Committee
- Organizing media events (conferences, trips, special events)
- Drafting key elements for speakers/ Following-up requests for interviews
- Writing and updating press materials (releases, media kit, press info card).
- Media monitoring: press reviews, spin-off analysis
- Coordinating with international, national and regional press agencies, local authorities and sponsors (Alltech, Land Rover, Rolex, France Télévisions…) as well as international and national sport federations and foreign journalists (1,750 media accredited).
Communications Coordinator
LeTROT Racing Institution
November 2008
to August 2013
Full-time
Paris
France
- Over 50 events in the year (e.g. Prix d’Amérique, Paris-Vincennes Racecourse winter meeting, 2 national series of over 14 legs, National Awards)
- EVENT PLANNING:
- Developing and implementing projects.
- Building the event run-sheets, determining the procedures, organising the team’s planning, making transport & accommodation bookings.
- Creating promotional flyers for the general public or VIP invitations for guests.
- Managing the logistics during the setup of the event and the teams briefings.
- Follow the sponsorship activations on events and ensure sponsorship deliverables are met.
- Writing the event report.
- Developing and implementing projects.
- DIGITAL:
Coordinating and updating of the social media platforms and 3 websites with the help of an internal graphic designer. - MEDIA RELATIONS:
Coordinating the General media relations including the Prix d’Amérique race (500 journalists, national TV live broadcasts, €6M media coverage: 4h30 TV broadcasts and 550 press articles). - PUBLIC RELATIONS & HOSPITALITY:
VIP guests and sponsors during prestigious events, media events and sponsors with namings rights races. - Project Manager for the Annual promotional calendar of our athletes. Coordination photo shootings.
- Overseeing the venue store & online store and liaising with suppliers.
Communications & Event Coordinator
Equideclic Digital Agency
August 2007
to September 2008
Cooperative Education Work
Caen
France
- My recruitment was motivated by a strong desire to develop an event planning service for clients in this web agency.
- EVENT PLANNING:
Developing and implementing projects, coordinating the logistics, onsite management, brief and liaison with providers, administering budgets, preparing run sheets & schedules. - COMMUNICATION:
- Project coordinator for the creation of promotional & educational tools for clients (brochures, flyers, websites, ...)
- Project coordinator for the creation of promotional & educational tools for clients (brochures, flyers, websites, ...)
- COMMERCIAL: websites, media sales house
Masters Degree of Sport Business (2nd year)
AMOS SPORT BUSINESS SCHOOL, Paris (France)
September 2007
to September 2008
Full-year of cooperative education work. (3 weeks in the company/ 1 week at school). 2nd highest-ranking graduate. Grade 'Good'.
Learn more
Masters Degree of Law, Economics & Management (1st year)
Institute of Business Administration - Orléans University (France)
September 2006
to June 2007
Option Sport Management
Work placement (2 months).
Work placement (2 months).
Bachelor Degree of Sport Management
Paris 12 University & Sénart University Institute of Technology (France)
September 2005
to June 2006
Work placement (2 months).
Associate Degree of Communications (2 years)
ISCOM, School of Communication and Advertising, Paris (France)
September 2003
to June 2005
Called 'Brevet de Technicien Superieur' in French
Work placement in both years (2 months).
Work placement in both years (2 months).
- As a qualified Yoga Teacher, I volunteer in the Community. Passionate about making yoga and wellbeing accessible to all, regardless of finance, age, size and ability! As a teacher, my goal is to foster a diverse, non-dogmatic, nurturing and encouraging environment. I currently volunteer at the Sydney Buddhist Centre and the Yoga Foundation.
- Doula Trainee (birth support companion) with the Australian Doula College to continue my volunteer work with at-risk communities of women for childbirth support and education.
- Passionate about holistic health, nutrition and cooking with natural and fresh organic products. Ayurveda medicine student.
- I love travelling and being immersed in different cultures and try to engage in an
environmentally friendly & minimalist lifestyle. - Cinema. Love independent and International Cinema. Clint Eastwood is my favorite film director.
- Reading. Fiction, non-fiction, contemporary, testimonial.
-
English (Fluent)
IELTS overall score of 8
TOEIC “listening&reading” marks: 945/990Expert -
French (native)
Expert
-
Spanish (intermediate)
Intermediate
- Planning communication strategies to vehicle the right message and image
- Ensuring that brand guidelines are adhered to on any communication tool and in any content
- Following sponsor activation & ensuring agreements are met
- Representing the organisation at events or meetings
- Advising executive direction, board and committees on the community impact & public relations implications of decisions and actions
- Briefing in-house and outsourced graphic designers to create powerful artwork and supports (websites, flyers, invitations, annual reports, presentation booklets, magazines, newsletters, signage, pull-up banners ...)
- Writing and sourcing all the content for the communication tools
- Photoshoot management for promotional material
- Liaising with photographers for photo shoots, orders, selection and revision to create a favorable image
- Writing and diffusing feedback surveys to clients, participants, stakeholders, members.
- Management of an online retail store & liaising with suppliers
- Creation and promotion of a Celebrity Ambassador Committee to create a new communication leverage
- Writing reports for sponsors, institutionnal partners or board & direction
- International multicultural perspective
- Technical Publishing knowledge that enables me to easily brief printers
- Coordinate, schedule and manage all social media platforms & contents to ensure alignment with the Communications plan (Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, LinkedIn...)
- Source, develop and upload content on websites (Wordpress or Joomla)
- Ensure that content remains fresh and visitor engagement is high
- Identify new opportunities to engage with a wide audience ("money can't buy" experiences, videos, apps, games, competitions, "throwback Thursday" series, use of hashtags, community stories,...)
- Google Analytics & Hootsuite Monitoring
- Develop and write e-newsletters and manage the distribution with different softwares (Campaign Monitor, MailChimp)
- Experience in building relationships with bloggers for specific operations
- Personally active on social media. General interest and good understanding of new platforms
- Creation of engaging video content and digital graphic design artwork
- Presentation & Talk on 'Social Media Do's and Don'ts'
- Experience working on world-class events with a high attention to details
- Developing and implementing event projects (corporate, sport, gala dinner, awards night, conferences, auction, sport competitions, special events for the media, sponsors, VIPs, hospitality packages ...)
- Onsite management of events with a creative approach to problem solving
- Briefing & scheduling with service providers
- Creating promotional tools for the general public or specific guests
- Administering budgets & negotiating with venues and suppliers
- Logistics management, fieldwork, event setup and team briefing
- Building run-sheets, procedures and team schedules
- Managing the reception of guests
- Flights &accommodation bookings, ground transfers
- Write the event report for sponsors, institutionnal partners or board & direction
- Outstanding initiative and resourcefulness
- Ability to work under pressure
- Coordinating overall PR strategy
- Organizing media events (conferences, trips, special events)
- Writing and updating media materials (press releases, media kit, PR pitches, e-newsletters, websites, press info card, media wall)
- Drafting key elements for speakers
- Following-up requests for interviews
- Creating press lists & updating databases
- Media monitoring: press reviews, spin-off analysis, follow-up of agencies and writing reports
- Crisis Media Plan & Media Training
- Very good interpersonal skills that enable fluent relations with journalists and TV crews
- Verbal and written communications skills in several languages
- Tools: Meltwater News, Datapresse, Hors Antenne, Argus de la Presse, Kantar Médias
- Emotional Intelligence
- Recruitment, training and management (2 px full-time and 10 px during the peak period of an event)
