As the product manager's assistant, I took part of product conception from the very first briefing until its conception and distribution. During my trainee period, I followed the Autumn Winter 12 and Spring Summer 13's products for the Men, Women, and Children collections.
My missions :
Set up test missions
Animation of our test panels (Meet, Recruit, and follow our testers)
Animation of round table in order to gather key information on products
Set up senior store salesman training
Define new packaging solution taking care of logistic, merchandising, consumer needs, etc.)
Think and purpose new tactics to upgrade the efficiency of our test and improve test feedback.
Detailed Description
Rencontrer, Recruter, et suivre nos testeurs
Organiser des sessions de rencontre avec les consommateurs
Organiser la formation moniteurs en Espagne
Définir une nouvelle solution packaging en lien avec les objectifs du merch
Proposer des solutions pour augmenter l'efficacité de nos tests et avoir des retours plus pertinents.
