Expériences — Amaury Wicquart

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Experiences

Define the future of the retail strategies for the company for the next 5 years. Experience, measure, and duplicate them worldwide when it generates added value
Co-build the merchandising strategies with the brand B'Twin (cycling)
Support 2 french regions in their development in terms of physical point of contact with Decathlon
Support 2 european countries in developing Decathlon considering the local specificities and taking the fundamentals of the brand
Experience and work with our local team in Villeneuve d'Ascq to make the store profitable

Build and manage a team of 50
Develop the future potentials for the company thanks to recruitment, motivation, and high level of demand
Ensure that excellent customer service is delivered in store thanks to our team and our layout
Understand our local environment and adapt our actions to it
Manage my PnL to ensure a profitable business (Human management, communication, IT, building costs, etc.)
Take strategic decisions to make sure that we get 110% from our potential

Manage the building
Ensure the safety of goods and people
Improve the efficiency in store (human, energy...)
Control of stock and markdown
Forecast and control the store PnL
Improve the security ratio of the store via the Cost/TO

10 Sport Advisors
1st in Road Bikes sales within Decathlon stores Worldwide over the summer
One of the biggest consolidations of Decathlon UK

Build and Manage a team
Forecast the activity of the department
Improve the TO and manage stock
Ensure an excellent customer service and encourage loyalty
Manage the store as a Duty Manager

As the product manager's assistant, I took part of product conception from the very first briefing until its conception and distribution. During my trainee period, I followed the Autumn Winter 12 and Spring Summer 13's products for the Men, Women, and Children collections.

My missions :
- Set up test missions
- Animation of our test panels (Meet, Recruit, and follow our testers)
- Animation of round table in order to gather key information on products
- Set up senior store salesman training
- Define new packaging solution taking care of logistic, merchandising, consumer needs, etc.)
- Think and purpose new tactics to upgrade the efficiency of our test and improve test feedback.

Detailed Description

Rencontrer, Recruter, et suivre nos testeurs
Organiser des sessions de rencontre avec les consommateurs
Organiser la formation moniteurs en Espagne
Définir une nouvelle solution packaging en lien avec les objectifs du merch
Proposer des solutions pour augmenter l'efficacité de nos tests et avoir des retours plus pertinents.

Company website

http://www.kalenji.com

In Natimeo (natural components to equip passion brands' products (Quechua, Solognac...)) :
- The brand's benchmark
- E learning to train our collaborators
- Take part of 10 years' brand strategy
In Strenfit (Strong and Light)
- Competition study upon our baseline
- Re-think the brand's image
- Create a new platform to link all the collaborators all around the world.

Company website

http://www.oxylane.com/

Immochan (Auchan's real estate). I was in charge of consummers' listening and studies in different location in France (Bordeaux, Valence, Roncq, Saint Priest...)
1. Submit survey to the consumers
2. Collect answers
3. Analyse the results
4. Feedback (graphs, advices, etc.)
5. Meeting with the superstore's managers

SFR B to B, my main missions were to :
- Make some quotations to "small" companies
- Prospect new customers
- Plan and assist big and mid accounts' commercials
- Create and Upload selling catalogs (tool used by commercials)

Manager junior in belows departments
- French literature
- BD, Mangas...