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Amaury (L.) de la Baume

Global Marketing, Communication and Business Development Leader + Lecturer

Amaury (L.) de la Baume
55 years old
Driving License
Angers (49130) France
Professional Status
Employed
Open to opportunities
About Me
Cross-channel Marketing-Communication expertise and International Business Development experience.

Strong creativity, flexibility and cross-cultural management skills.

Passion for innovation.
Resume created on DoYouBuzz
  • Manage and develop a group of 15 dealers and 120 agents
  • Parts & accessories wholesale, workshop activity optimisation and car sales
  • Implement CRM to grow the average shopping value and customer loyalty
  • Rationalize engines, reman and services offers (extended warranty and courtesy vehicles)
Detailed Description
  • 1st area out of 25 in profitability, customer satisfaction and loyalty in 1998
  • +12.5% YoY area market share increase: 8% in 1997 to 10% in 1999 (vs. France at 7%)
Company Description
Car manufacturer. $108Bils, 180,000 pers.