Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Amaury (L.) de la Baume

Global Marketing, Communication and Business Development Leader + Lecturer

Home Experiences Education Skills Portfolios Interests
Download my PDF resume
Amaury (L.) de la Baume
55 years old
Driving License
Angers (49130) France
Contact me
Professional Status
Employed
Open to opportunities
About Me
Cross-channel Marketing-Communication expertise and International Business Development experience.

Strong creativity, flexibility and cross-cultural management skills.

Passion for innovation.
Resume created on DoYouBuzz
Experiences
  • Strategic and operational lead
Company Description
Home design and refurbishment works
Company website
http://www.homygod.fr

Marketing and Communication Director

Max’Sens Innovations
October 2020 to March 2021
Temporary Replacement
Laval
  • Lead generation, CRM, social media, SEO / SEA, brands and corporate communication management
Company Description
SaaS platform for autonomous virtual training
Company website
http://www.maxsens-innovations.com
  • Lead of BU. Reorientation of strategy towards an on-demand ecosystem of packaged services for recruiters and candidates.
Company Description
Advertising solutions dedicated to employment
  • Phygital communication strategy
  • Social media management
  • Innovations in a conversational customer relationship
  • ATS management and sourcing optimization
  • Big data and digital management platform for RTB
Company Description
Employment agencies network, headhunters, training engineering, direct marketing, business schools.
Company website
http://www.groupeactual.eu
  • Marketing strategy and operations
  • Communication (internal and external)
  • International business diversification
  • Marketing and global trade lectures (in English) to Bachelor and Master students.
    Topics: sustainable, retail phygital marketing, customer journey.
    Big data. International trade flows.
Company Description
Group of international schools teaching business and communication to students and executives.
National (VISA, AERES) and international accreditations (EQUIS, AACSB, AMBA).
Company website
http://www.audencia.com
  • International Business Development & Marketing support to small businesses:
  • 1- Consulting: marketing strategy, retail marketing, MarCom plan, etc.
  • 2- Delegated implementation of marketing activities and international development activities.
Detailed Description
  • Conducted delegated MarCom, & business development operations in the field of: e-commerce, internet of things, B2B, beauty, etc.
  • 98% customer satisfaction on marketing trainings and lectures in English, to companies or communication and business schools
Company Description
Start-up consulting company specialized in Marketing and International Business Development.
Company website
https://didactics2.jimdo.com/
  • Invent a new marketing focusing on communicating a clear understanding of the company core competencies.
  • Acquire and develop diversified export key accounts (UK, Italy, Brazil).
Detailed Description
  • Customer portfolio growth: +2 Mio€ incremental revenue thru 4 new key customers / diversification business (Brazil, Russia)
  • Marketing rationalization: 3 presentation tools, 3 target-oriented brochures, 1 website and customer satisfaction e-assessment
Company Description
Molds & plastic injection. €47mils, 240 pers.
Company website
https://www.arrkeurope.com/fr/groupe/arrk-en-details/shapers/
  • Define and implement the off and on-line marketing strategy.
  • Analyse market, launch brands and products, drive “audio, video, tactile, olfactory, home automation, integration BU”.
  • Manage marketing, sales budgets and team (8 people).
  • Expand distribution : key accounts, export (Russia, China, Italy, Germany).
Detailed Description
  • Strong relationship developed with distribution network, opinion leaders and the press: 10 product awards
  • Key accounts: FNAC, Hifissimo-Magma, Dalcans. Importers in Germany, Russia & China. France: 6 -> 32 major retailers
Company Description
Consumer electronics manufacturing & Integration of technologies. €1mil, 8 pers (start-up)
  • Profitably grow the revenue by 15% p.a.
  • Lead the key accounts and independent Aftermarket sales team (5 people)
Detailed Description
  • Revenue doubled in 5 years (from $11 to 22Mils). Key business wins:
  • 1- Video entertainment systems, line and accessory fit (Renault & Nissan). USB/iPod/line-in connectivity (Renault)
  • 2- Bluetooth hands free kits, line and accessory fit (Toyota Italy and France)
Company Description
Tier 1 automotive supplier. $18 Bil, 52,000 pers. VISTEON AFTERMARKET EUROPE. 67 Mio$, 250 pers.
Mobile electronics branch.
Company website
http://www.visteon.com
  • Manage MarCom budget and resources and promote the brand
  • Launch MP3 radio, GPS, infotainment, in-car video, gaming and TV systems
  • Extend know-how and best practices to all OEMs (Aftermarket group)
  • Lead the support team and zone coordinators spread across Germany, Nordics, Italy, Greece, France, Spain & Portugal)
Company Description
Tier 1 automotive supplier. VISTEON AFTERMARKET EUROPE. 67 Mio$, 250 pers. Mobile Electronics branch.
Company website
http://www.visteon.com
  • Conduct marketing, communication and promotion strategy in France, Spain and Portugal for car radios, hands free kits, GPS and video systems
  • Manage agencies and drive creative work within the identity guidelines
  • Grow the hi-end systems mix through incentives and attractive packages for the dealer network and end consumers
Detailed Description
  • Installation rate >97% on audio, >69% on air conditioning systems (25 and 14% above industry average)
  • Coordinated 3 reward trips on dealer network incentives generating a return on investment of $1Mil incremental profit
Company Description
Car manufacturer. $108Bils, 180,000 pers.
Company website
http://corporate.ford.com/homepage.html
  • Manage and develop a group of 15 dealers and 120 agents
  • Parts & accessories wholesale, workshop activity optimisation and car sales
  • Implement CRM to grow the average shopping value and customer loyalty
  • Rationalize engines, reman and services offers (extended warranty and courtesy vehicles)
Detailed Description
  • 1st area out of 25 in profitability, customer satisfaction and loyalty in 1998
  • +12.5% YoY area market share increase: 8% in 1997 to 10% in 1999 (vs. France at 7%)
Company Description
Car manufacturer. $108Bils, 180,000 pers.
Company website
http://corporate.ford.com/homepage.html
twitter facebook linkedin
Resume created on DoYouBuzz