Amaury (L.) de la Baume
Global Marketing, Communication and Business Development Leader + Lecturer
55 years old
Driving License
Angers (49130) France
Professional Status
Employed
Open to opportunities
About Me
Cross-channel Marketing-Communication expertise and International Business Development experience.
Strong creativity, flexibility and cross-cultural management skills.
Passion for innovation.
Strong creativity, flexibility and cross-cultural management skills.
Passion for innovation.
Marketing and Communication Director
Max’Sens Innovations
October 2020
to March 2021
Temporary Replacement
Laval
- Lead generation, CRM, social media, SEO / SEA, brands and corporate communication management
Ouest-France emploi Brand & BU Director
Ouest-France Multimedia
May 2019
to April 2020
Temporary Replacement
Rennes
France
- Lead of BU. Reorientation of strategy towards an on-demand ecosystem of packaged services for recruiters and candidates.
MarCom and Customer Relationship Director
Actual Leader Group
October 2017
to September 2018
Full-time
Laval
France
- Phygital communication strategy
- Social media management
- Innovations in a conversational customer relationship
- ATS management and sourcing optimization
- Big data and digital management platform for RTB
Marketing and International Development Director
WeDo (polymers conversion industry)
July 2015
to September 2017
Full-time
Laval
France
- Marketing strategy and operations
- Communication (internal and external)
- International business diversification
Marketing, Communication and Global Trade Lecturer
Audencia Group
Since May 2014
Freelancer
Nantes
France
- Marketing and global trade lectures (in English) to Bachelor and Master students.
Topics: sustainable, retail phygital marketing, customer journey.
Big data. International trade flows.
Marketing & Sales Diversification Leader
ARRK Europe
December 2011
to February 2013
Full-time
Nantes Area
France
- Invent a new marketing focusing on communicating a clear understanding of the company core competencies.
- Acquire and develop diversified export key accounts (UK, Italy, Brazil).
International Marketing & Sales Director
Convergences
September 2008
to October 2011
Full-time
France
- Define and implement the off and on-line marketing strategy.
- Analyse market, launch brands and products, drive “audio, video, tactile, olfactory, home automation, integration BU”.
- Manage marketing, sales budgets and team (8 people).
- Expand distribution : key accounts, export (Russia, China, Italy, Germany).
Senior Sales Manager South Europe
Visteon
November 2003
to September 2008
Full-time
Paris la Défense
France
- Profitably grow the revenue by 15% p.a.
- Lead the key accounts and independent Aftermarket sales team (5 people)
Retail Marketing Manager - Europe
Visteon
January 2001
to October 2003
Full-time
Cologne
Germany
- Manage MarCom budget and resources and promote the brand
- Launch MP3 radio, GPS, infotainment, in-car video, gaming and TV systems
- Extend know-how and best practices to all OEMs (Aftermarket group)
- Lead the support team and zone coordinators spread across Germany, Nordics, Italy, Greece, France, Spain & Portugal)
Multimedia Brand Manager - South Europe
Ford Motor Company
January 1999
to December 2000
Full-time
Rueil-Malmaison
France
- Conduct marketing, communication and promotion strategy in France, Spain and Portugal for car radios, hands free kits, GPS and video systems
- Manage agencies and drive creative work within the identity guidelines
- Grow the hi-end systems mix through incentives and attractive packages for the dealer network and end consumers
Product Specialist and Zone Manager
Ford Motor Company
March 1993
to December 1998
Full-time
Paris Area
France
- Manage and develop a group of 15 dealers and 120 agents
- Parts & accessories wholesale, workshop activity optimisation and car sales
- Implement CRM to grow the average shopping value and customer loyalty
- Rationalize engines, reman and services offers (extended warranty and courtesy vehicles)
International business school, incl. a full year of blended studies and internships abroad (UK and Spain).
Eqvlt Master in Marketing and International Strategies
LEARN MORE ON WORK EXPERIENCE, EDUCATION & PORTFOLIO ON http://www.doyoubuzz.com/amaury-de-la-baume
Eqvlt Master in Marketing and International Strategies
LEARN MORE ON WORK EXPERIENCE, EDUCATION & PORTFOLIO ON http://www.doyoubuzz.com/amaury-de-la-baume
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Content Marketing
Advanced
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Social Media
Advanced
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B2B2C Marketing
Advanced
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Retail & Phygital Marketing
Advanced
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Digital marketing
Advanced
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Web Marketing
Advanced
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Advertising & press relations
Good
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Sales & Key Account Management
Advanced
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International Negotiation, Alliances
Advanced
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Export, Purchasing, MP&L
Good
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Leadership
Advanced
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Team Building & Management
Advanced
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Training
Advanced
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Change Management
Good
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Project Management
Good
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Coaching
Good
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English
Expert
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Spanish
Expert
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German
Intermediate
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French
Expert
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Word, Excel, Powerpoint, Publisher, G-suite
Advanced
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Adobe suite, Canva, Prezi. MailChimp
Intermediate
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Mindmap, ERPs, WordPress
Good
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Hubspot, Ines, Sugar CRM, Mac
Advanced
