My name is Allison Lieberman and I am a senior Marketing and Risk Managment and Insurance major from Orange County, CA. I'm currently studying at Baylor University and will graduate in May 2019.
Created an advertising campaign for the local Waco business of Bankston’s.
We received an A. During the project, I interviewed the owner Bret Bankston and held focus groups with customers. I created a social media plan including how to effectively use Snapchat and a schedule of when to post videos on their Fakebook page.
Company Description
Bankston's has been in business since 1985 and provided the Central Texas area for over 20 years, we pride ourselves on personal professional service. An Honest, integrity driven work ethic for the multitude of Happy customers that we befriend and work for on a daily basis. Going way back to our early days we have always handled a variety of collectibles.
