My name is Allison Lieberman and I am a senior Marketing and Risk Managment and Insurance major from Orange County, CA. I'm currently studying at Baylor University and will graduate in May 2019.
During college breaks, I have had hands-on experience in making sales, entering customer payments, contributing ideas to the new website, and organizing areas in the office.
My father immigrated to America and opened a small business for over 25 years.
Created an advertising campaign for the local Waco business of Bankston’s.
We received an A. During the project, I interviewed the owner Bret Bankston and held focus groups with customers. I created a social media plan including how to effectively use Snapchat and a schedule of when to post videos on their Fakebook page.
Company Description
Bankston's has been in business since 1985 and provided the Central Texas area for over 20 years, we pride ourselves on personal professional service. An Honest, integrity driven work ethic for the multitude of Happy customers that we befriend and work for on a daily basis. Going way back to our early days we have always handled a variety of collectibles.
We won 2nd place for our marketing presentation in front of the AT&T executives.
I organized the team of eight to weekly meetings, submitted all the assignments for the group, and was the point of contact from our group to the professor.
Awarded the First-place award in Justice Administration in the Phi Beta Lambda State Leadership Conference.
My responsibilities were to photograph and document our events. Then post that information on social media.
Company Description
FBLA-PBL inspires and prepares students to become community-minded business leaders in a global society through relevant career preparation and leadership experiences.
