Allison Lieberman - Brand Strategist

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Resume created on DoYouBuzz

Education

Marketing GPA: 3.5
Relevant Coursework: Advertising Procedures, Marketing Research, Writing for Media Markets, and Employee Benefit Planning.

Experiences

During college breaks, I have had hands-on experience in making sales, entering customer payments, contributing ideas to the new website, and organizing areas in the office.
My father immigrated to America and opened a small business for over 25 years.

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Created an advertising campaign for the local Waco business of Bankston’s.
We received an A. During the project, I interviewed the owner Bret Bankston and held focus groups with customers. I created a social media plan including how to effectively use Snapchat and a schedule of when to post videos on their Fakebook page.

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We won 2nd place for our marketing presentation in front of the AT&T executives.
I organized the team of eight to weekly meetings, submitted all the assignments for the group, and was the point of contact from our group to the professor.

Awarded the First-place award in Justice Administration in the Phi Beta Lambda State Leadership Conference.
My responsibilities were to photograph and document our events. Then post that information on social media.

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Skills

Office

Advanced
Excel

Good

Photoshop

Advanced
Illustrator

Good

Team Captain Experience

I have been voted, by my peers, to be Team Captain of two big Marketing Projects at Baylor.

Advanced

Interests

I am a dual citizen of Australia and The United States.
My goal in life is to travel to all 7 continents. Currently, I have been to 4.
I have had the amazing opportunity to travel to Africa, Australia, Europe, and North America.
After I graduate, I am going to travel to Asia. Moving one step closer to my lifelong goal.