Conducted market research to identify current gaps in the UK energy and protein bar segment and defined firm’s market position
Conducted Competitor Analysis and Benchmarking study on price, ingredients, nutritional value and other major criteria through extensive use of Excel
Currently devising and implementing the marketing strategy by reaching out to buyers, customers, social media influencers, sports nutritionists, and journalists
Collected, summarized and synthesized high volumes of market and business information in M&A
Analysed, classified and presented this research in S&P’s information database for use by major investment banks, financial buyers and strategic buyers
Conceptualized the theme of the marketing campaign for the new store opening at St Pancras International, conducted site reconnaissance, designed customer experience and set up stalls for distribution of giveaways leading to two weeks of successful sales
Federation of Indian Chambers of Commerce and Industry
July 2015
to September 2015
Internship
Delhi
India
Published three research papers - The Greek Debt Crisis, China’s Stock Market Crash and The Luxury Market in India- in FICCI’s annual publication for use by business organizations and government officials