Dynamic and highly adaptable professional with extensive industry experience within Marketing and Communications. A highly motivated self-starter with a passion for building innovation, new ideas and drive for success.
Solid experience offering brand strategy and delivering activation programmes across a number of different sponsorship properties. Proven ability to consistently produce measurable results and achieve objectives for leading global and local brands. Highly motivated, results-driven and strategic.
Account lead for Yorkshire Bank's sponsorship of the Tour de Yorkshire
Worked closely with the ASO and Cycle Yorkshire to ensure collaborative approach to activation and event delivery
Planning, delivery and on site management of the Yorkshire Bank experiential zone at the start and finish of each stage at the Tour
Support and delivery of the Yorkshire Bank Bike Libraries initiative - a community programme aimed to provide every child in Yorkshire access to a bike. The initiative was nominated for Community Programme of the Year at the European Sponsorship Association Awards & the Sports Industry Awards.
