Dynamic and highly adaptable professional with extensive industry experience within Marketing and Communications. A highly motivated self-starter with a passion for building innovation, new ideas and drive for success.
Solid experience offering brand strategy and delivering activation programmes across a number of different sponsorship properties. Proven ability to consistently produce measurable results and achieve objectives for leading global and local brands. Highly motivated, results-driven and strategic.
Global sponsorship lead on Land Rover BAR (Ben Ainslie
Racing) - the British entry in the America’s Cup and now currently exploring other sailing platforms
Responsible for the delivery of ‘always on’ content across digital platforms
Track and manage all rights usage for parnership. Proactive in ensuring all rights are utilised to the maximum effect
On site management of Land Rover activation at all America's Cup World Series events. Provide insight and research specific to each market to ensure local activation stands out from other sponsor activities
Manage and coordinate all inter agency contacts to ensure the successful roll out of content for the course of the series
Lead on the measurement setting & management of the sponsorship scorecard
Global sponsorship lead on Land Rover's partnership with the Red Cross
Developed global partnership strategy and lead on the global integration of the campaign across digital, retail, CSR, internal communications and relevant brand experiences
