Dynamic and highly adaptable professional with extensive industry experience within Marketing and Communications. A highly motivated self-starter with a passion for building innovation, new ideas and drive for success.
Solid experience offering brand strategy and delivering activation programmes across a number of different sponsorship properties. Proven ability to consistently produce measurable results and achieve objectives for leading global and local brands. Highly motivated, results-driven and strategic.
Oversee management & provide strategic advisory across Jaguar Land Rover's sporting & humanitarian properties; o Jaguar Tennis: Wimbledon & ambassadors - Andy Murray, Kyle Edmund, Jo Konta o Motorsport: Panasonic Jaguar Racing, I-PACE eTrophy Electric Racing Series o Land Rover Sailing: UK - Cowes Week, strategy for global sailings o Humanitarian: Manage Land Rover's global partnership with the International Federation of Red Cross & Red Crescent Societies
Member of the Senior Leadership Team o Responsible for driving new business, whether it is organic growth through existing clients or new leads o Responsible for contribution to the growth and management of the agency as a whole
Global sponsorship lead on Land Rover BAR (Ben Ainslie
Racing) - the British entry in the America’s Cup and now currently exploring other sailing platforms
Responsible for the delivery of ‘always on’ content across digital platforms
Track and manage all rights usage for parnership. Proactive in ensuring all rights are utilised to the maximum effect
On site management of Land Rover activation at all America's Cup World Series events. Provide insight and research specific to each market to ensure local activation stands out from other sponsor activities
Manage and coordinate all inter agency contacts to ensure the successful roll out of content for the course of the series
Lead on the measurement setting & management of the sponsorship scorecard
Global sponsorship lead on Land Rover's partnership with the Red Cross
Developed global partnership strategy and lead on the global integration of the campaign across digital, retail, CSR, internal communications and relevant brand experiences
Account lead for Yorkshire Bank's sponsorship of the Tour de Yorkshire
Worked closely with the ASO and Cycle Yorkshire to ensure collaborative approach to activation and event delivery
Planning, delivery and on site management of the Yorkshire Bank experiential zone at the start and finish of each stage at the Tour
Support and delivery of the Yorkshire Bank Bike Libraries initiative - a community programme aimed to provide every child in Yorkshire access to a bike. The initiative was nominated for Community Programme of the Year at the European Sponsorship Association Awards & the Sports Industry Awards.
Managed partnership between Clydesdale Bank and The Hydro Glasgow (music and entertainment venue)
Developed 'always on' campaign strategy and management and delivery of experential activity. High levels of client facing interaction, leading status report management and delivery, presenting to and updating clients on a daily and weekly basis
Studio Manager in Ireland’s leading digital sports news agency in a client facing role. Regularly represented the company at photo shoots and media events. Worked closely on campaigns with Guinness Rugby, Munster Rugby, the GAA, FAI and the Irish Hockey Association.
