Alexis LEFEBVRE
Custumer Service
38 years old
Driving License
Vancouver Canada (British Columbia)
Professional Status
Freelancer
Available
About Me
Customer service oriented, with a 10-year experience in planning, executing, analyzing, advising and helping clients, I am passionate about client success and want to provide the highest satisfaction.
I like to think that there is no
complex problem, only creative solutions.
I am detail oriented, with strong time management skills, always open to new ideas and I love to learn new things.
I like to think that there is no
complex problem, only creative solutions.
I am detail oriented, with strong time management skills, always open to new ideas and I love to learn new things.
Web marketing project manager
Histoire d'Adresses - B2B Marketing Agency
April 2012
to January 2017
Full-time
Paris
France
- CLIENT SUPPORT
- Advice on campaign mechanics
- Exchanges on graphic creations
- Proposition and monitoring of the implementation of specific developments
- Customers care with live exchanges: e.g. TOTAL, ORANGE and Groupe Up / Chèque Déjeuner
- Advice on campaign mechanics
- CAMPAIGN PLANNING & PROGRAMMING
- Targeting on behavioral and declarative information (Firm Activity, Geolocation, Functions ...)
- QOD of new files
- Creation of workflows and campaigns automation
- Management of Test Messages with the client
- Targeting on behavioral and declarative information (Firm Activity, Geolocation, Functions ...)
- OPERATION & ADMINISTRATION OF THE ESP EXPERIAN (CCMP)
- Supervision of the tool
- Optimization according to the needs of the agency
- Configuration and implementation of new functionalities, with tests and recipes
- Supervision of the tool
- INTERNAL CO-ORDINATION
- Interface between sales, production and IT teams
- Implementation of production processes
- Monitoring of developments (landings, mini-site, data flow, etc.)
- Interface between sales, production and IT teams
- ANALYSIS & OPTIMIZATION
- Production of in-depth campaign reports
- Production and optimization of dashboards on decision-making tools in collaboration with the Data Manager.
- Production of in-depth campaign reports
- REFERENCES: Available upon request
Detailed Description
- More than 200 B2B e-mail campaigns managed in prospecting and loyalty in 2016
- Counts within a set of 3 million email addresses (geographic, economic, firm activity...)
- 10 million B2B emails sent in 2016
- HTML Integrations and Email Tests
- Creation of Google Analytics, Litmus tags and tracking via url parameters
- Counts within a set of 3 million email addresses (geographic, economic, firm activity...)
- More than 50 managed landings in the second half of 2016
- Creation Brief
- Improvement Ideas
- Creation, monitoring and validation
- Post-campaign analysis via Google Analytics
- Creation Brief
- Technical upgrade of an internal analysis tool (OLAP Cube), with the IT team
- Observation of news in email marketing and social marketing
- Development of emails and responsive landings
- Learning responsive logic (via media queries) / fluid email
- Detection of customers with potential to use responsive
- Development of emails and responsive landings
- More than 500 followers gained the first six months of managing the Twitter account @HdAdresses
- Community management
- Developing Histoire d'Adresses presence on Twitter, LinkedIn, Viadeo
- Detection of the most relevant accounts
- Impulse of the "social networks" logic within Histoire d'Adresses
- Developing Histoire d'Adresses presence on Twitter, LinkedIn, Viadeo
- Advisor for mobile devices and HTML creatives
- Tracking of mobile reading media via Google Analytics and Litmus
- Advice on the needs of creations fluid and / or responsive
- Testing creations optimized for smartphones and tablets
- PSD-HTML Creative exchanges
- Tracking of mobile reading media via Google Analytics and Litmus
Company Description
Marketing agency specialized in BtoB, Histoire d'Adresses has been assisting its clients since 2004 in their strategy of prospecting and loyalty.
Its expertise in B2B marketing and database management, its technological base and its organisation provide its clients tailor-made solutions, guaranteeing their efficiency and performance in their direct marketing campaigns.
Its objective is declined in 4 points:
Its expertise in B2B marketing and database management, its technological base and its organisation provide its clients tailor-made solutions, guaranteeing their efficiency and performance in their direct marketing campaigns.
Its objective is declined in 4 points:
- To listen to the clients and provide them with relevant answers, reliable and operational advice throughout the project
- Offer differentiating campaign mechanics, value-added files, appropriate technological solutions ...
- Provide clients with useful information to better understand the BtoB market, and analyse their operations to maximize their returns
- Facilitate client's decision-making at each stage of their prospection or loyalty in direct marketing BtoB
