Alexis LEFEBVRE
Custumer Service
38 years old
Driving License
Vancouver Canada (British Columbia)
Professional Status
Freelancer
Available
About Me
Customer service oriented, with a 10-year experience in planning, executing, analyzing, advising and helping clients, I am passionate about client success and want to provide the highest satisfaction.
I like to think that there is no
complex problem, only creative solutions.
I am detail oriented, with strong time management skills, always open to new ideas and I love to learn new things.
I like to think that there is no
complex problem, only creative solutions.
I am detail oriented, with strong time management skills, always open to new ideas and I love to learn new things.
Web marketing project manager
Histoire d'Adresses - B2B Marketing Agency
April 2012
to January 2017
Full-time
Paris
France
- CLIENT SUPPORT
- Advice on campaign mechanics
- Exchanges on graphic creations
- Proposition and monitoring of the implementation of specific developments
- Customers care with live exchanges: e.g. TOTAL, ORANGE and Groupe Up / Chèque Déjeuner
- Advice on campaign mechanics
- CAMPAIGN PLANNING & PROGRAMMING
- Targeting on behavioral and declarative information (Firm Activity, Geolocation, Functions ...)
- QOD of new files
- Creation of workflows and campaigns automation
- Management of Test Messages with the client
- Targeting on behavioral and declarative information (Firm Activity, Geolocation, Functions ...)
- OPERATION & ADMINISTRATION OF THE ESP EXPERIAN (CCMP)
- Supervision of the tool
- Optimization according to the needs of the agency
- Configuration and implementation of new functionalities, with tests and recipes
- Supervision of the tool
- INTERNAL CO-ORDINATION
- Interface between sales, production and IT teams
- Implementation of production processes
- Monitoring of developments (landings, mini-site, data flow, etc.)
- Interface between sales, production and IT teams
- ANALYSIS & OPTIMIZATION
- Production of in-depth campaign reports
- Production and optimization of dashboards on decision-making tools in collaboration with the Data Manager.
- Production of in-depth campaign reports
- REFERENCES: Available upon request
Emailing Traffic Manager
Faircom Data - B2C Marketing Agency
September 2009
to March 2012
Full-time
Paris
France
- Campaign follow-up
- Email scheduling
- HTML Code creation and optimization
- BDD Integration and processing
- Control of the elements received and optimization of the email campaigns
- Campaign Validation
- Analysis of results and recommendations
- Email scheduling
- Customer Relationship - loyalty email marketing
- In-store traffic development (e.g. Swarovski France, Mobalpa)
- Implementation of emailing strategy
- Full management of the campaigns (quotation, planning, graphic brief, email HTML code... to the validation of invoicing)
- In-store traffic development (e.g. Swarovski France, Mobalpa)
- Affiliation
- Marketing of a 350,000 emails database of players in affiliation
- Integration of email kits and validation
- Follow-up of KPIs
- Marketing of a 350,000 emails database of players in affiliation
- Administrative
- Quotation and order confirmation
- Validation of invoices
- Support for payment reminders
- Quotation and order confirmation
- Email marketing training for several Faircom group employees in order to accompany them in the change from print marketing towards a more email marketing approach
- REFERENCES: Available upon request
Web Marketing Assistant
SmartFocus (previously Emailvision)
October 2008
to August 2009
Internship
Clichy
France
- Working with Smartfocus offices abroad
- Co-management of thirteen Smartfocus websites
- Help in the optimization of sites in natural referencing
- Websites Updates (new offices, news, customer cases)
- Implementation of the website in Russian
- Help in the optimization of sites in natural referencing
- Co-administration of the Intranet
- Added internal information
- Creation of accounts for new employees
- Added internal information
- Newsletters
- Creating templates
- Upload on emailing routing software so that they are accessible to the entire marketing team
- Creating templates
- Redesigning and writing the Campaign Commander Training Manual under InDesign
- Dissertation on creating value through web 2.0 for a B2B Company
International Project
AFMD / IMMD: for leroymerlin.fr
April 2008
to June 2008
Student Project
San Francisco
United States - California
- Search for new technological and organizational concepts
- Work with the French American Chamber of Commerce
- Exhibition Web2.0 Expo
- Conferences on website optimizations
- Interview with the Founder and CEO of eCairnn (social marketing)
- Work with the French American Chamber of Commerce
- Watch for innovative store concepts in the US (e.g. ZoomSystems)
- Report and presentation of our results to the entire web team
Multimedia Sales Advisor
Boulanger
July 2006
to April 2008
Part-time
Tourcoing
France
- Sales of multimedia products
- Listening attentively to customer needs
- Personalized advice
- Listening attentively to customer needs
- Merchandising
- Maintaining the shelves clean
- Keeping the merchandise attractive to buyers
- Maintaining the shelves clean
- Cross Selling
- Promoting the sales of extended guarantee and insurance
- Promoting the sales of accessories
- Promoting the sales of extended guarantee and insurance
- Customer Relations Management - Email Service Provider - Webdesign - Development - Sales Department
-
Campaign planning via Smartsheet
Centralization of all the information needed to plan marketing campaigns and manage workloadsAdvanced
-
Team Foundation Server /Visual Studio Online
Setting up and monitoring features
Specification of technical requirementsGood -
Project testing and validation
Implementation of test plan: check compliance with the mechanics initially requested, check the display on a maximum number of devices...Advanced
-
Managing Relationships with the Email Service Provider
New features of the ESP
Histoire d'Adresses Team training on good practices of emailing
Email marketing campaigns sendingExpert -
Creating HTML code
Classic email code creation
Fluid / responsive code update
Web HTML code updateAdvanced -
KPI Monitoring
KPI calculation, market averages, historical comparisonsAdvanced
-
Testing validation
Customers sending email campaign validationAdvanced
-
Display and Delivery Tests
Advanced
-
Graphic Brief
Design teams debrief
Optimization for fluid / responsive displayAdvanced
-
Photoshop
PSD update
GIF animations editing
MockupGood -
Dreamweaver
Development and update of HTML code emailing
Understanding and update of PHP/CSSGood -
Google Analytics
Implementation of tracking codes
Campaigns Statistical monitoringIntermediate -
Litmus
HTML email and web creatives Display Testing
Implementation of tracking codesAdvanced -
Display Campaigns
Implementation of tracking codes
Helping with programming
Results analyticsIntermediate
-
Excel
Expert
-
Word
Expert
-
PowerPoint
Advanced
-
Sharepoint
Good
-
Outlook
Good
-
Access
Intermediate
- Working on campaignes Data Files (segmentation, QOD etc.)
- Understanding SQL query logic
- Requirements to automate file processing
- Presence Development on social networks
- Twitter account management
- Searching for social marketing analysis tools
-
English
CLB/LINC 8 - Fluent Intermediate Ability
Listening 6 - Speaking 7 - Reading 8 - Writing 8
LINC: Language Instruction for Newcomers to Canada
CLBT: Canadian Language Benchmarks Placement Test
(Mar. 2017)Advanced -
French
Mother tongue
TEF oct.2015: C1 and C2 (experienced)Expert -
German
Notions
-
Spanish
Notions
-
Slovak
Notions
Master's degree - Retail and Marketing
University of Lille II - IMMD Business School
October 2010
to July 2011
Credential: Master's degree
Institution Status: Recognized
Major/Specialization: Distribution Management
Canadian Equivalency: Master's degree
THESIS IN CONTINUING EDUCATION
Theme: Email marketing & Ethics
Courses validated in 2008-2009
Learn more
Institution Status: Recognized
Major/Specialization: Distribution Management
Canadian Equivalency: Master's degree
THESIS IN CONTINUING EDUCATION
Theme: Email marketing & Ethics
Courses validated in 2008-2009
Bachelor's degree (four years) - Retail and E-Business
University of Lille II - IMMD Business School
September 2007
to August 2009
Credential: Master's Diploma
Institution Status: Recognized
Major/Specialization: E-Business and Distribution
Canadian Equivalency: Bachelor's degree (four years)
MASTER 1: Theory and development of my "web culture"
INTERNATIONAL PROJECT in San Francisco (9 weeks) in collaboration with Lille University - IMMD Business School and leroymerlin.fr
MASTER 2: INTERNSHIP one week of courses in Lille and three weeks at Smartfocus in Clichy
Learn more
Institution Status: Recognized
Major/Specialization: E-Business and Distribution
Canadian Equivalency: Bachelor's degree (four years)
MASTER 1: Theory and development of my "web culture"
INTERNATIONAL PROJECT in San Francisco (9 weeks) in collaboration with Lille University - IMMD Business School and leroymerlin.fr
MASTER 2: INTERNSHIP one week of courses in Lille and three weeks at Smartfocus in Clichy
Bachelor's degree (three years) - Business Administration
University of Lille II - IMMD Business School
September 2004
to July 2007
Credential: Diploma of Licentiate
Institution Status: Recognized
Major/Specialization: Business Administration
Canadian Equivalency: Bachelor's degree (three years)
Specialized training in management and marketing of distribution with many professionals, and a total of 24 weeks internship in three years.
Learn more
Institution Status: Recognized
Major/Specialization: Business Administration
Canadian Equivalency: Bachelor's degree (three years)
Specialized training in management and marketing of distribution with many professionals, and a total of 24 weeks internship in three years.
