Alexis LEFEBVRE
Custumer Service
38 years old
Driving License
Vancouver Canada (British Columbia)
Professional Status
Freelancer
Available
About Me
Customer service oriented, with a 10-year experience in planning, executing, analyzing, advising and helping clients, I am passionate about client success and want to provide the highest satisfaction.
I like to think that there is no
complex problem, only creative solutions.
I am detail oriented, with strong time management skills, always open to new ideas and I love to learn new things.
I like to think that there is no
complex problem, only creative solutions.
I am detail oriented, with strong time management skills, always open to new ideas and I love to learn new things.
Web marketing project manager
Histoire d'Adresses - B2B Marketing Agency
April 2012
to January 2017
Full-time
Paris
France
- CLIENT SUPPORT
- Advice on campaign mechanics
- Exchanges on graphic creations
- Proposition and monitoring of the implementation of specific developments
- Customers care with live exchanges: e.g. TOTAL, ORANGE and Groupe Up / Chèque Déjeuner
- Advice on campaign mechanics
- CAMPAIGN PLANNING & PROGRAMMING
- Targeting on behavioral and declarative information (Firm Activity, Geolocation, Functions ...)
- QOD of new files
- Creation of workflows and campaigns automation
- Management of Test Messages with the client
- Targeting on behavioral and declarative information (Firm Activity, Geolocation, Functions ...)
- OPERATION & ADMINISTRATION OF THE ESP EXPERIAN (CCMP)
- Supervision of the tool
- Optimization according to the needs of the agency
- Configuration and implementation of new functionalities, with tests and recipes
- Supervision of the tool
- INTERNAL CO-ORDINATION
- Interface between sales, production and IT teams
- Implementation of production processes
- Monitoring of developments (landings, mini-site, data flow, etc.)
- Interface between sales, production and IT teams
- ANALYSIS & OPTIMIZATION
- Production of in-depth campaign reports
- Production and optimization of dashboards on decision-making tools in collaboration with the Data Manager.
- Production of in-depth campaign reports
- REFERENCES: Available upon request
Detailed Description
- More than 200 B2B e-mail campaigns managed in prospecting and loyalty in 2016
- Counts within a set of 3 million email addresses (geographic, economic, firm activity...)
- 10 million B2B emails sent in 2016
- HTML Integrations and Email Tests
- Creation of Google Analytics, Litmus tags and tracking via url parameters
- Counts within a set of 3 million email addresses (geographic, economic, firm activity...)
- More than 50 managed landings in the second half of 2016
- Creation Brief
- Improvement Ideas
- Creation, monitoring and validation
- Post-campaign analysis via Google Analytics
- Creation Brief
- Technical upgrade of an internal analysis tool (OLAP Cube), with the IT team
- Observation of news in email marketing and social marketing
- Development of emails and responsive landings
- Learning responsive logic (via media queries) / fluid email
- Detection of customers with potential to use responsive
- Development of emails and responsive landings
- More than 500 followers gained the first six months of managing the Twitter account @HdAdresses
- Community management
- Developing Histoire d'Adresses presence on Twitter, LinkedIn, Viadeo
- Detection of the most relevant accounts
- Impulse of the "social networks" logic within Histoire d'Adresses
- Developing Histoire d'Adresses presence on Twitter, LinkedIn, Viadeo
- Advisor for mobile devices and HTML creatives
- Tracking of mobile reading media via Google Analytics and Litmus
- Advice on the needs of creations fluid and / or responsive
- Testing creations optimized for smartphones and tablets
- PSD-HTML Creative exchanges
- Tracking of mobile reading media via Google Analytics and Litmus
Company Description
Marketing agency specialized in BtoB, Histoire d'Adresses has been assisting its clients since 2004 in their strategy of prospecting and loyalty.
Its expertise in B2B marketing and database management, its technological base and its organisation provide its clients tailor-made solutions, guaranteeing their efficiency and performance in their direct marketing campaigns.
Its objective is declined in 4 points:
Its expertise in B2B marketing and database management, its technological base and its organisation provide its clients tailor-made solutions, guaranteeing their efficiency and performance in their direct marketing campaigns.
Its objective is declined in 4 points:
- To listen to the clients and provide them with relevant answers, reliable and operational advice throughout the project
- Offer differentiating campaign mechanics, value-added files, appropriate technological solutions ...
- Provide clients with useful information to better understand the BtoB market, and analyse their operations to maximize their returns
- Facilitate client's decision-making at each stage of their prospection or loyalty in direct marketing BtoB
Emailing Traffic Manager
Faircom Data - B2C Marketing Agency
September 2009
to March 2012
Full-time
Paris
France
- Campaign follow-up
- Email scheduling
- HTML Code creation and optimization
- BDD Integration and processing
- Control of the elements received and optimization of the email campaigns
- Campaign Validation
- Analysis of results and recommendations
- Email scheduling
- Customer Relationship - loyalty email marketing
- In-store traffic development (e.g. Swarovski France, Mobalpa)
- Implementation of emailing strategy
- Full management of the campaigns (quotation, planning, graphic brief, email HTML code... to the validation of invoicing)
- In-store traffic development (e.g. Swarovski France, Mobalpa)
- Affiliation
- Marketing of a 350,000 emails database of players in affiliation
- Integration of email kits and validation
- Follow-up of KPIs
- Marketing of a 350,000 emails database of players in affiliation
- Administrative
- Quotation and order confirmation
- Validation of invoices
- Support for payment reminders
- Quotation and order confirmation
- Email marketing training for several Faircom group employees in order to accompany them in the change from print marketing towards a more email marketing approach
- REFERENCES: Available upon request
Detailed Description
- More than 250 campaigns dispatch managed in 2010 (acquisition + loyalty)
- More than 410 dispatches in 2011 (that includes 250 loyalty email campaigns)
- More than 3 million loyalty emails sent in 2011
- 20 internal campaigns for the different Faircom group agencies
- 5 B2B campaigns in 12 variations for the Fournier Group (Mobalpa) in 2011: Import, report of its base, statistics report, exports of hard bounces and unsubscriptions
- 10 B2C campaigns for the Fournier Group (Mobalpa) in 2011 on its client / prospect files and on rental files
- 25 campaigns sent in 2011 for a wine PR agency: html code implementation, BDD processing, statistics, advice
- 9 campaigns in two languages for WeightWatchers Switzerland: Detailed statistics with openings, clicks, hot and cold zones, soft bounces / hard bounces / unsubscriptions exports
- 18 campaigns managed entirely by myself, from customer brief to analysis of statistics for Swarovski France:
- Brief with the client
- Relationship with the creative studio
- Direct relationship with a few dozen franchised stores
- Follow-up of the planning and implementation of procedures in order to carry out the campaigns in time
- Sending of statistical reports to each partner
- Follow-up of the campaigns directly with the marketing department of the brand
- Brief with the client
Company Description
FAIRCOM DATA provides marketing/e-marketing solutions and promotes databases.
Faircom Group was divided between:
Faircom Group was divided between:
- Faircom International
- Groupe Mkg (top 5 Independent French Marketing Agencies)
Web Marketing Assistant
SmartFocus (previously Emailvision)
October 2008
to August 2009
Internship
Clichy
France
- Working with Smartfocus offices abroad
- Co-management of thirteen Smartfocus websites
- Help in the optimization of sites in natural referencing
- Websites Updates (new offices, news, customer cases)
- Implementation of the website in Russian
- Help in the optimization of sites in natural referencing
- Co-administration of the Intranet
- Added internal information
- Creation of accounts for new employees
- Added internal information
- Newsletters
- Creating templates
- Upload on emailing routing software so that they are accessible to the entire marketing team
- Creating templates
- Redesigning and writing the Campaign Commander Training Manual under InDesign
- Dissertation on creating value through web 2.0 for a B2B Company
Company Description
Email Service Provider
International Project
AFMD / IMMD: for leroymerlin.fr
April 2008
to June 2008
Student Project
San Francisco
United States - California
- Search for new technological and organizational concepts
- Work with the French American Chamber of Commerce
- Exhibition Web2.0 Expo
- Conferences on website optimizations
- Interview with the Founder and CEO of eCairnn (social marketing)
- Work with the French American Chamber of Commerce
- Watch for innovative store concepts in the US (e.g. ZoomSystems)
- Report and presentation of our results to the entire web team
Company Description
Leroy Merlin stores are DIY superstores, providing self-service and sales assisted services.
They are centred on 4 main sectors: DIY, building, gardening and home decoration.
Leroy Merlin also provides a range of services specifically tailored to each country, facilitating purchase, set-up and follow-up of customer projects.
http://www.adeo.com/en/business-areas/chains/leroy-merlin
They are centred on 4 main sectors: DIY, building, gardening and home decoration.
Leroy Merlin also provides a range of services specifically tailored to each country, facilitating purchase, set-up and follow-up of customer projects.
http://www.adeo.com/en/business-areas/chains/leroy-merlin
Multimedia Sales Advisor
Boulanger
July 2006
to April 2008
Part-time
Tourcoing
France
- Sales of multimedia products
- Listening attentively to customer needs
- Personalized advice
- Listening attentively to customer needs
- Merchandising
- Maintaining the shelves clean
- Keeping the merchandise attractive to buyers
- Maintaining the shelves clean
- Cross Selling
- Promoting the sales of extended guarantee and insurance
- Promoting the sales of accessories
- Promoting the sales of extended guarantee and insurance
Manager Assistant
Boulanger
April 2007
to June 2007
Internship
Tourcoing
France
- End-of-License Management Internship
- Team management with the trade manager and the main manager
- Sales and merchandising management
- Participation in the opening of a new store
Company website
Microcomputer Sales Advisor
Boulanger
May 2006
to June 2006
Internship
Tourcoing
France
- Sales Internship
- Discovery of the sales business
Detailed Description
