Leads generation and management with Salesforce and Pardot
Website content creation, management and UX optimisation (SEA/SEO, front-office & back-office). Complete overhaul of editorial content & Product-Marketing. Creation of a performance & audience report and writing of a creative brief for new website according to results.
Lead generation project: "10 key point when creating an OTT Service" white paper
Report and analyse CRM & online company performance to management / board member (Google analytics,...)
Introduce and learn new tools & practices to Sales Team
Competition analysis (Product, Website, SEO), media & broadcast market studies.
"Arkena Innovation" internal program animation
Creation of CRM automations & mailing edition
Creation of a product video presentation for tradeshows
