Alexandre Leroy
All my experiences
28 years old
Angers, France (49100) France
Student
Available
I'm currently a 3rd year student in ESSCA's Business School Master program in Angers, France. I remain open to any opportunities.
Digital Marketing Project Manager
Arkena
January 2017
to July 2017
- Leads generation and management with Salesforce and Pardot
- Website content creation, management and UX optimisation (SEA/SEO, front-office & back-office). Complete overhaul of editorial content & Product-Marketing. Creation of a performance & audience report and writing of a creative brief for new website according to results.
- Lead generation project: "10 key point when creating an OTT Service" white paper
- Report and analyse CRM & online company performance to management / board member (Google analytics,...)
- Introduce and learn new tools & practices to Sales Team
- Competition analysis (Product, Website, SEO), media & broadcast market studies.
- "Arkena Innovation" internal program animation
- Creation of CRM automations & mailing edition
- Creation of a product video presentation for tradeshows
- Foreign Market analysis
Marketing & Business development trainee
Folies co., Ltd
August 2015
to January 2016
Internship
Bangkok
Thailand
- Assist Sales Manager to find, identify and track key account customer information
- Assist Sales Manager to coordinate all marketing and sales event and operation
- Spread brand name throughout Retail and mass production market
- Cooperate with concerned department to ensure proper marketing strategies and brand use
- Organize brand’s community management
- Create Marketing visuals (Created delivery trucks design, created a company logo for christmas)
- Assist Sales Manager in day to day tasks
- Create a website
- Newsletter editing.
- Customer's data management
- Launch of new product
Company Description
Folies is a french bakery and pastry company which provide products to hotels, restaurants, modern trades and professionals in all Asia. Folies was created in 1991, opened bakery restaurants in Bangkok. Now Folies still work in B to C but prefer to develop its B to B activity. As a trainee I worked in a team in order to increase sales, develop the activity and spread brand name throughout Asia.
Company website
Shop manager
Nicolas
June 2015
to August 2015
Internship
Toulouse
France
- Achieve a forecast turnover.
- Ensure the commercial animation and order wine according to demand and stock.
- Merchandising and Marketing decision for the store.
- Realize the closes of cash registers.
- Insure the management of the store alone, according to the procedures of the Sales management.
- Operate the ways appropriate to insure the best commercial performance, in particular set up and follow the thematic animations on products, respect schedules, price lists.
- Being personally responsible of the stock for an amount about 120.000,00 euros.
- Ensure all the shop task alone from the opening until the closure.
- Help customers to identify the product made for them according to their expectation, their experience or their tastes thanks to an appropriate learning of Nicolas products and of wine field.
Detailed Description
- During the 2015th summer Nicolas® offers me the opportunity to handle a lot of responsabilities and autonomy by proposing me to replace one of their Shop manager and cavist during its holiday (2 months). After a proper training with the cavist (2 weeks), he go on holiday and confide me the shop keys. I handeled the same responsabilities and status as he do during the year. During those 2 months I handeled all the shop responsabilities by myself.
Company website
Versatile sales advisor
Leroy-Merlin (Adeo Group)
June 2014
to August 2014
Internship
Cholet
France
- Creation of markup and flyer.
- Custom made kitchen creation.
- Stocks managing.
Company website
Treasurer
Federation of association
Since January 2015
Student Project
Angers
France
- Management of a team of about thirty students with three other officers.
- Management of a partnership with the LCL Bank.
- Management of a campaign budget (about 10 000 €).
- Creating and manage a mandate budget (about 45 000 €).
Market study
La K'az
October 2014
to May 2015
Student Project
Angers
France
- Creation of a questionnaire & organization of the qualitative and quantitative phases.
- Definition of objectives of the study according to the expectations of the client.
- Writing of recommandations in order to increase sales.
"Authentic skate week-end" Contest organisation
Camouflage Street Club
July 2013
Volunteer Work
Cholet
France
- In charge of canvassing, collaboration and relationship with sponsors.
- Judge.
- Organisation in association with the city hall.
