Angers's Business School ESSCA's “GRANDE ECOLE” Master’s degree programme Preparing a master in business and Marketing in 5 years ESSCA receive the AACSB and EPAS accreditation
Leads generation and management with Salesforce and Pardot
Website content creation, management and UX optimisation (SEA/SEO, front-office & back-office). Complete overhaul of editorial content & Product-Marketing. Creation of a performance & audience report and writing of a creative brief for new website according to results.
Lead generation project: "10 key point when creating an OTT Service" white paper
Report and analyse CRM & online company performance to management / board member (Google analytics,...)
Introduce and learn new tools & practices to Sales Team
Competition analysis (Product, Website, SEO), media & broadcast market studies.
"Arkena Innovation" internal program animation
Creation of CRM automations & mailing edition
Creation of a product video presentation for tradeshows
Ensure the commercial animation and order wine according to demand and stock.
Merchandising and Marketing decision for the store.
Realize the closes of cash registers.
Insure the management of the store alone, according to the procedures of the Sales management.
Operate the ways appropriate to insure the best commercial performance, in particular set up and follow the thematic animations on products, respect schedules, price lists.
Being personally responsible of the stock for an amount about 120.000,00 euros.
Ensure all the shop task alone from the opening until the closure.
Help customers to identify the product made for them according to their expectation, their experience or their tastes thanks to an appropriate learning of Nicolas products and of wine field.