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Alexandre Da Silva

B2B Performance marketing expert

Alexandre Da Silva
44 years old
Driving License
Versailles (78000) France
Professional Status
Employed
Open to opportunities
About Me
Sales l Management |Strategy
Resume created on DoYouBuzz
  • B2B Lead Generation
  • In charge of Comnect Development (France + international)
  • 6 people-team management
  • B2B Multichannel campaign management (Emailing, paid media, Telemarketing, social)
  • In charge of Kwanko Group international business development
  • Member of the Board of Directors / Part of the Kwanko Group strategic workshops
  • New offers launched in all the markets: Influence marketing + Emailbidding
  • Setting targets and Group performance monitoring (countries, products & campaigns)
  • Teams management (Country Managers, Business Developers, Sales Managers, Customer & Publisher departments): Portugal, Spain, Italy, Poland, Belgium, Netherlands, UK, USA, Canada, Germany, Scandinavia, Turkey, Brazil, LatAm, GCC & Russia
    And France for Emailbidding / Influence marketing
  • Multichannel campaign management: Affiliate marketing, Mobile, E-mailing, Influence Marketing, Search (SEM/SEO), Price comparison, Coregistration, Media Buying (CPC/CPM/CPA/CPL), Contests, Social Media, Targeting, RTB & Web/Mobile Marketplace
  • 90+ people-team management (head office & subsidiaries)
  • Customer relationship: 1 200+ advertisers & 90 000+ publishers
  • International Deals signed and managed: Vodafone, Betclic, Alibaba, Meetic, La Redoute, Cofidis, Barclays, Vertbaudet, Groupon, Uniqlo, Spartoo, Yves Rocher, Axa, Vente-privé, Nike, Booking, Blizzard etc.
  • Organizing and structuring the international Department : building processes, concepting tools for reporting and monitoring
  • 11 subsidiaries created : Sao Paulo, Montréal, Lisbon, Milan, London, Brussels, Mexico, Madrid, Londres & Warsaw
  • International management of 30 sales. (Pipelines monitoring + sales performance follow-up / every week)
  • Kwanko is now one of Europe’s major players in Performance marketing and is expanding on new territories (LatAm, USA, etc.)
  • Portuguese & Brazilian Markets Development (NetAffiliation)
  • Launching & managing affiliate programs (120 campaigns): Barclays, Cofidis, Betclic, Cetelem, La Redoute, etc.
  • 9000+ Publisher network management (Emailers, Keyworders, Price comparison, etc.)
  • Building & management of a 7-people team (Sales Managers & Traffic Managers)
  • NetAffiliation brand and communication management on the Portuguese & Brazilian markets (Fairs, Blog, Forums, PR...)
  • NetAffiliation is now leader in affiliate marketing in Portugal
  • Multichannel Account Management (TV, Radio, Print, Web & Billboard)
  • Customers portfolio management
  • Business plans & customers strategy conception
  • Brand strategy development on several channels

Master Bac+5 Marketing & Communication

ESLSCA Business School Paris

September 2004 to July 2005

Lycée

J-B Poquelin à St Germain-en-Laye

  • Affiliate Marketing
    Expert
  • International Developement
    Expert
  • Sales strategy
    Expert
  • Account Management
    Expert
  • Programmatic / RTB
    Advanced
  • Team management
    Expert
  • Publishing
    Expert
  • Social Networks
    Advanced
  • Tracking Technologies
    Advanced
  • Monitoring tools
    Advanced
  • CRM/PRM
    Advanced
  • Mobile marketing
    Expert
  • Influence marketing
    Expert
  • Pipedrive
    Expert
  • Sales Force
    Advanced
  • Trello
    Expert
  • Google for work
    Expert
  • Slack
    Expert
  • Quip
    Expert
  • Evernote
    Expert
  • Attach
    Expert
  • Photoshop
    Good
  • Français
    Expert
  • Anglais
    Advanced
  • Espagnol
    Advanced
  • Portugais
    Expert
  • Football
  • Basket-ball
  • Running
  • Europe
  • South and North America
  • Asia