¤ 2 Master Degrees (BAC+6) in International Business Development & Aerospace / Mechanical Engineering ¤ 7 years of experience in Malaysia/Singapore, UAE, France & USA: Marketing (6yrs) + R&D (1yr) ¤ 2-year experience of Management in Middle East & 2-year experience of Consulting in SEA ¤ Analytical Mindset – Strategic Doer – Consultative Seller – Team Player – Passionate Learner
My Sectors ¤ Aerospace & Aviation ¤ Transportation (Automotive, Rail..), ¤ Construction (Smart Buildings and HVAC/Fire Safety)
My Specialties ¤ Strategic Marketing | Product Management | Operational Marketing & Communication ¤ Business Development | Consultative Selling | Training ¤ Management: People | Product | Project
MISSION: Manage the marketing team (product manager + marcom executive) to develop sales and enforce an expert image with competitive solutions and all marketing/sales tools.
RESULTS & IMPLEMENTATION:
Developed the local marketing strategy with the MD (marketing & budget plans, 3YP)
Developed a focused approach on specifiers/contractors over 4 market segments
Developed strong relationships with Dubai Civil Defence through lobbying actions.
Became a Member of the UAE Civil Defense Fire Code Council for my contribution to the UAE Fire Code, and eased the market penetration of European solutions in new buildings.
Prepared the business development of 2 activities (ventilation & central vacuum cleaning) to target the local housing market (technical studies, product roadmap, villa projects and referrals…).
Supervised UL Fire Tests for fire dampers classification in USA (Feb 2010), and organized & directed a fire protection seminar in France for UAE Civil Defense
Product Management projects: new certified and branded local products (UL/BS fire dampers, thermostat, airtight VCDs, VAVs) • guide specifications • client/team trainings • technical support
Company Description
Company size: 1 400 Employees Website: http://www.aldes.com Headquarter: Lyon, France Sector: HVAC - Ventilation
The ALDES Group is a privately owned company with an annual turnover of 230M € and a staff of 1400 people worldwide. The Group is a recognized leader in IAQ (Indoor Air Quality) developing and manufacturing award-winning products and HVAC solutions in the fields of ventilation, heat and energy recovery, smoke management, air diffusion, air distribution and CVC.
Public and private institutions across the world have called upon ALDES' expertise to help them improve, recommend and/or draft local, regional or national IAQ and ventilation standards, codes and regulations.
Many subsidiaries all over the world: USA, China, UAE, Reunion Island, Italy, Spain, Belgium, Germany, Hungary.
Aldes Middle East is a 100% owned subsidiary from Aldes Group with 130 people & manufacturing facilities covering the UAE & GCC. Aldes ME is a complete HVAC solutions provider from fans, sound attenuators, VCDs, fire dampers… to grilles and diffusers.