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Alexandre Beaufils

Alexandre Beaufils

Sales Analytics & Strategy

44 years old
Paris Area France
Employed Available
13 years ago I started my professional career in marketing departments being a fan of innovative products designed by Apple. I enjoyed so much working during 8 years for PHILIPS, SAFRAN and SAGEMCOM. 3 different marketing roles and so many marketing skills learned.

In 2011 I joined NOKIA and the sales department of the Location & Commerce business unit in order to be closer to B2B customers. During 3 years I provided the EMEA sales team with market, competitive and customer insights. I was also the go-to person for local events and customer meetings.

Since 2014 I’m working within the global sales department of HERE (recently acquired by AUDI, BMW, DAIMLER Consortium). I’m supporting 150 sales people with a strategic understanding of the automotive industry. And I’m helping defining HERE sales strategies with business insights and creating insightful sales predictive analytics to better plan the company investment.

Persistence paid off in 2015 when I received the President Award, which is an annual outstanding sales award at HERE. This award is the result of years of sales agility, persistence and energy.
Resume created on DoYouBuzz
  • As Global Business Intelligence & Operations manager, I'm supporting HERE sales team & customers with a strategic understanding of the automotive industry and providing full business transparency internally. Based in Paris, I'm working closely with sales account managers, senior managers and functional teams across the world.
  • Develop sales predictive analytics based on Salesforce.com
  • Assess competitors and understand customer’s needs and businesses
  • Help defining HERE sales strategies with business insights
  • As EMEA Business Intelligence manager, I worked within the Location & Commerce Business Unit and provided the sales team with competitive and market information related to different verticals (automotive, mobile/web, enterprise business).
  • Developed a strategic understanding of the Navigation & LBS Markets including Mobile phone, Tablet, Client PC, Portable Navigation Device and Automotive
  • Built strong relationships to data source suppliers and communicating with the car OEMs, system vendors, handset & PND manufacturers, application providers
  • Was the go‐to person for customer meetings when it comes to market insights
  • As a Marketing Intelligence Manager, I provided measurable market insights and metrics to help marketing, product management, finance … to make better decision.
  • Provided market, competitive & customer analysis/insights for senior management
  • Coordinated the Annual Corporate Strategic Plan
  • Built an in-house knowledge management system to agregate all business insights
  • As Marketing Manager, I supported the sales & marketing department of the Printing Business Unit with sales KPI and market metrics.
  • Coordinated annual European marketing plan.
  • Organized bi-annual sales kick-off meeting (150 people invited)
  • Developed sales/business intelligence dashboards for senior sales management
  • As Junior Product Marketing Manager, I managed Philips consumer fax portfolio. This position was based in Vienna (Austria)
  • Coordinated the successful product rollout of the new fax range leading to sales of 1 million units
  • Built the mix-marketing & product roadmaps
  • Coordinated the Annual Marketing Plan