• Wine and spirits strategic marketing • Strategic management • Main trends in wine and spirits marketing • Negociation and sales techniques • Corporate finances • International law • Economics • Human resource management • Distribution channels, supply chain and operations management • Entrepreneurship
• The main principles that rule wine and food pairings • To know How to pair wine and food in order to advise consumers • Learn to make relevant and enhancing propositions in a business diner setting.
• Key factors in the production of wine: location, grape growing, winemaking, maturation and bottling • Key characteristics of the principal still, sparkling, fortified wines of the world • Tasting courses of 82 wines using the WSET Level 3 Systematic Approach to Tasting Wine® (SAT)
• Press relations • Events • Digital communication • Marketing • Advertising • Public relations • Internal communication • Cross-cultural communication
Details and Extracurriculars
THÉSIS : image & notoriety of the cognac in France, communication challenges
