• Organization/management of press/public relations campaigns • Creation/diffusion of press relations tool • Daily relation with journalists • Campaign assessments • Organization/management of press events • Clients relationship • Follow-up of deadlines and retroplannings • Participation in the strategic thinking of clients’ campaigns
Clients: Sweet Bordeaux, La Cité du Vin, Châteaux Latour-Martillac et Lanessan, Maisons De Mour et Bertrand Ravache, La Route des Vins de Bordeaux en Graves et Sauternes, les AOC Sauternes et Barsac.
• Management of external/internal communication • Full management of the digital communication • Creation/diffusion of communication tools (booklets, brochures, print and web posters, ...)
• Full management of the press relation strategy • Creation/diffusion of communication tools
• Daily relation with journalists • Full management of the digital communication strategy • Social networks and blog management
• Search Engine Optimization
• Wine and spirits strategic marketing • Strategic management • Main trends in wine and spirits marketing • Negociation and sales techniques • Corporate finances • International law • Economics • Human resource management • Distribution channels, supply chain and operations management • Entrepreneurship
• The main principles that rule wine and food pairings • To know How to pair wine and food in order to advise consumers • Learn to make relevant and enhancing propositions in a business diner setting.
• Key factors in the production of wine: location, grape growing, winemaking, maturation and bottling • Key characteristics of the principal still, sparkling, fortified wines of the world • Tasting courses of 82 wines using the WSET Level 3 Systematic Approach to Tasting Wine® (SAT)
• Press relations • Events • Digital communication • Marketing • Advertising • Public relations • Internal communication • Cross-cultural communication
