Alexander Haindl
International Management Student
Marketing and Product Management
Arjo
July 2017
to October 2017
Internship
Vienna
Austria
- Developed a digitalized marketing strategies and presented it at countrywide sales meeting
- High degree of responsibility for essential projects such as an internationally used competitor-analysis-database or pre-calculation of tender outcomes
- Created marketing approaches for distinct product segments based on (clinical) consumer benefits
Detailed Description
- evaluation of potential tender outcomes of ArjoHuntleigh and competitors
- creation of marketing brochures based on clinical sales arguments
- creation of sales strategies based on (clinical) customer benefits
- development of competitor analysis
database used on international level - development of a structured digitalized marketing strategy guideline; presented at countrywide sales meeting
- creation of marketing approaches for
different product segments based on
consumer benefits
Company Description
Medical Technology Company
ArjoHuntleigh focuses on improving
the lives of people affected by reduced mobility.
We are dedicated to increasing the quality and efficiency of care.
Our products and solutions reduce unnecessary costs by preventing adverse events that impact on patients and caregivers.
With 5.500 dedicated employees worldwide, ArjoHuntleigh is a global group with an annual turnover of € 750 million, serving the needs of acute and long-term care in more than 100 countries.
ArjoHuntleigh focuses on improving
the lives of people affected by reduced mobility.
We are dedicated to increasing the quality and efficiency of care.
Our products and solutions reduce unnecessary costs by preventing adverse events that impact on patients and caregivers.
With 5.500 dedicated employees worldwide, ArjoHuntleigh is a global group with an annual turnover of € 750 million, serving the needs of acute and long-term care in more than 100 countries.
Company website
