Developed a digitalized marketing strategies and presented it at countrywide sales meeting
High degree of responsibility for essential projects such as an internationally used competitor-analysis-database or pre-calculation of tender outcomes
Created marketing approaches for distinct product segments based on (clinical) consumer benefits
Detailed Description
evaluation of potential tender outcomes of ArjoHuntleigh and competitors
creation of marketing brochures based on clinical sales arguments
creation of sales strategies based on (clinical) customer benefits
development of competitor analysis database used on international level
development of a structured digitalized marketing strategy guideline; presented at countrywide sales meeting
creation of marketing approaches for different product segments based on consumer benefits
Company Description
Medical Technology Company
ArjoHuntleigh focuses on improving the lives of people affected by reduced mobility.
We are dedicated to increasing the quality and efficiency of care. Our products and solutions reduce unnecessary costs by preventing adverse events that impact on patients and caregivers.
With 5.500 dedicated employees worldwide, ArjoHuntleigh is a global group with an annual turnover of € 750 million, serving the needs of acute and long-term care in more than 100 countries.
Completed projects such as supplier evaluations and development of project-cost-calculation tool
Co-organized international virtual seminars and sales trainings
Developed a strategy for the re-positioning of a core product
Detailed Description
co-coordination of project in Bologna, Italy at the construction site
conduction of virtual trainings on the setup and configuration of the divison's products
translation of software product into Spanish
evaluation and rating of suppliers' products in certain areas
working in an international team with different educational and cultural backgrounds
conduction of competitor analyses on main competitors on international level
development of dynamic cost-calculation-tool for projects
creation of a new sales story for main product within the division
support and co-organization of international sales trainings
Company Description
Medical Technology Company
Ever since Maquet's founding in Germany in 1838, it has helped hospitals with innovative products such as the first motorized operating table. A Maquet table was used for the first heart transplant surgery in 1967, in South Africa. Firsthand understanding of clinical challenges and continuous optimization of its products established Maquet as a leading provider of medical systems.
Today Maquet is a product brand within Getinge. The Maquet brand provides a broad range of products and innovative treatment solutions and infrastructure functions for extremely demanding hospital departments, including operating rooms, hybrid operating rooms, catheter laboratories and intensive care units as well as intra- and inter-hospital patient transportation.
Getinge generates sales of close to SEK 30 billion and conducts sales via proprietary companies throughout the world. The production is conducted at facilities in Brazil, Dominican Republic, France, Canada, China, Germany, Poland, Sweden, Turkey, the UK and the US. In total, Getinge has over 15,500 employees in more than 41 countries. Getinge's head office is located in Gothenburg, Sweden.