Peugeot France wants to develop their social presence. 3 goals: focusing on Twitter channels, improving the social customer care activity and developing relationships with bloggers and power consumers
Developed Peugeot’s Twitter strategy with a focus on responding to social consumers in less than 24 hours, met with 20 highly influential bloggers & 40 auto passionates
Supported a dozen of events organized by auto clubs. Launched and developing Peugeot’s Vine strategy (transporting offline contents to digital system)
Went from 2013 (July) to today : 18k followers Twitter (+300% reach, 2,6% engagement), 320k Facebook fans (+75%, 4,6 engagement rate vs 2% auto market)
Web project management: creation of websites connected to social media campaigns before the release of the brand new models. ex:
-Management of the entire project with the selected digital agency, advertising agency (Havas) and Products manager
-Animation and recruiting members / participants
Company Description
Present in almost 160 countries with more than 10,000 points of contact, everywhere PEUGEOT combines Excellence, Allure and Emotion. In 2013 PEUGEOT sold 1,553,000 vehicles worldwide, progressing in most of the large growing markets and continuing its dynamic of moving up-market.
