Senior Digital Marketing Manager @ Nestle

Experiences

➢ Managing Nestle New Zealand's owned digital assets (social channels, websites, EDM)
➢ Cooperating with the Australian team in area of strategy implementation, execution of digital media buying and safety
➢ Building competencies of brand owners in area of digital and social
➢ Liaising with brand teams for calendar management & content creation to ensure all activity is aligned to brand's strategic priorities / digital mission
➢ Formulating and coordinating optimal budget for digital media expenses in Paid, Owned and Earned Media
➢ Evangelising digital and the role it can play in supporting brand priorities and communication strategies, ensure integration.
➢ Building and developing strong relationships with strategic digital partners to accelerate the dissemination of content best practices on Nestle platform)

Alesson Souza