Alesson Souza
Global and Polyglot Project and Social Media Manager
36 years old
Paris (75020) France
Employed
Just looking around
Global and polyglot social media professional, helping you to transform complex problems into innovative solutions that matter
Senior Social Intelligence Manager
BNP Paribas
November 2016
to July 2017
- ➢ Helped to define a local strategy on social media for 4 markets (France, Belgium, Luxembourg and Italy) and aligning it on business priorities
- ➢ Optimised social Media strategy for the entities of the Group: describe the initiatives, linking them to the strategic objectives prioritized according to 3 business drivers (increased income, lower cost, lower risk) and optimize the initiatives to launch according to new priorities
- ➢ Designed and implementing scalable digital marketing solutions and digital analytics for the entity needs
- ➢ Defined the associated business case and enhancement of the BNP entity business case
- ➢ Developed detailed ROI, KPI and engagement metrics across social media properties and report back to the business
➢ Led a community of experts on social topics and facilitating the sharing of convictions, return on experience and best practices - ➢ Built and maintaining a market watch on those topics and taking part in the global ecosystem by participating to conferences, meetups to build overall convictions on what’s next on social media
- ➢ Worked with BNP Digital Analyst to provide business with integrated social reporting, ensuring brands updated regularly on trends, insights, competitors and channel performance(Adobe Experience Manager)
- ➢ Built and developed strong relationships with strategic digital partners to accelerate the dissemination of content best practices on BNP platforms.
- ➢ Results: Built & Launch the new social media strategy for BNP France and BNL Italy (reduced 40% of costs)