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Alesson Souza

Alesson Souza

Global and Polyglot Project and Social Media Manager

36 years old
Paris (75020) France
Employed Just looking around
Contact me
Global and polyglot social media professional, helping you to transform complex problems into innovative solutions that matter
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Experiences

Senior Digital Marketing Manager

Nestle
June 2017 to October 2017
  • ➢ Managing Nestle New Zealand's owned digital assets (social channels, websites, EDM)
  • ➢ Cooperating with the Australian team in area of strategy implementation, execution of digital media buying and safety
  • ➢ Building competencies of brand owners in area of digital and social
  • ➢ Liaising with brand teams for calendar management & content creation to ensure all activity is aligned to brand's strategic priorities / digital mission
  • ➢ Formulating and coordinating optimal budget for digital media expenses in Paid, Owned and Earned Media
  • ➢ Evangelising digital and the role it can play in supporting brand priorities and communication strategies, ensure integration.
  • ➢ Building and developing strong relationships with strategic digital partners to accelerate the dissemination of content best practices on Nestle platform)

Senior Social Intelligence Manager

BNP Paribas
November 2016 to July 2017
  • ➢ Helped to define a local strategy on social media for 4 markets (France, Belgium, Luxembourg and Italy) and aligning it on business priorities
  • ➢ Optimised social Media strategy for the entities of the Group: describe the initiatives, linking them to the strategic objectives prioritized according to 3 business drivers (increased income, lower cost, lower risk) and optimize the initiatives to launch according to new priorities
  • ➢ Designed and implementing scalable digital marketing solutions and digital analytics for the entity needs
  • ➢ Defined the associated business case and enhancement of the BNP entity business case
  • ➢ Developed detailed ROI, KPI and engagement metrics across social media properties and report back to the business
    ➢ Led a community of experts on social topics and facilitating the sharing of convictions, return on experience and best practices
  • ➢ Built and maintaining a market watch on those topics and taking part in the global ecosystem by participating to conferences, meetups to build overall convictions on what’s next on social media
  • ➢ Worked with BNP Digital Analyst to provide business with integrated social reporting, ensuring brands updated regularly on trends, insights, competitors and channel performance(Adobe Experience Manager)
  • ➢ Built and developed strong relationships with strategic digital partners to accelerate the dissemination of content best practices on BNP platforms.
  • ➢ Results: Built & Launch the new social media strategy for BNP France and BNL Italy (reduced 40% of costs)
  • Digital Factory Renault/Nissan - Helios Project : new Renault and Dacia digital platform based on Adobe Marketing Cloud and Sales Force (CQ6) :
  • -Training:
    •On the Adobe Marketing Cloud suite (AEM, CRM, Analytics, Social),SalesForce, Configurator, on site, web managers and local agencies in: Europe, Africa, Middle-East and South America; seminars held in English, French, Spanish and Portuguese
    • Project management :
      •Stakeholder coordination
      •Planning Management
  • International Project Management:
    • Roll out of the new DS plateform for up to 20 countries (Europe, Russia,Latin America)
  • Functional Management :
    -Coordination of three agencies : Isobar (web agency for DS) / Altran Portugal (agency for the all content integration) /, WHP( translation web agency Back Office interface)
  • Project Management Support : participation in Business Requirements and Technical Specifications writing
  • Training: CMS and Back Office training sessions for the local DS Digital Managers
  • SEO :
    -Maintain and develop the web code to ensure quality, content and readability by search engines.
    -Keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
    -Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices.
Company website
http://www.driveds.com
  • Peugeot France wants to develop their social presence. 3 goals: focusing on Twitter channels, improving the social customer care activity and developing relationships with bloggers and power consumers
  • Developed Peugeot’s Twitter strategy with a focus on responding to social consumers in less than 24 hours, met with 20 highly influential bloggers & 40 auto passionates
  • Supported a dozen of events organized by auto clubs. Launched and developing Peugeot’s Vine strategy (transporting offline contents to digital system)
  • Went from 2013 (July) to today : 18k followers Twitter (+300% reach, 2,6% engagement), 320k Facebook fans (+75%, 4,6 engagement rate vs 2% auto market)
  • Web project management: creation of websites connected to social media campaigns
    before the release of the brand new models. ex:

    Master of Gti (http://masterofgti.com/): website and digital experience:

    -Call for tenders from several digital agencies;

    -Expression Of technical, editorial, branding

    -Management of the entire project with the selected digital agency, advertising agency (Havas) and Products manager

    -Animation and recruiting members / participants
Company Description
Present in almost 160 countries with more than 10,000 points of contact, everywhere PEUGEOT combines
Excellence, Allure and Emotion. In 2013 PEUGEOT sold 1,553,000 vehicles worldwide, progressing in most of the large growing markets and continuing its dynamic of moving up-market.
Company website
http://www.peugeot.com
  • Developed social media strategy for french companies Scorpio (Schwarzkopf brand), William & Peel, Cuisinella), architected and assisted in the facilitation of social media campaign executions to achieve their marketing goals and objectives
  • Led community and program managers in the strategy of each brand, planning, and execution of outreach and creator education campaigns, as well as large event planning/logistics and execution
  • Coordinated and led brand values integration and training with the goal of client self-sufficiency (Scorpio +100k fans in 2 months, Joker improved their Facebook presence and relationship with bloggers (more traffic in their website)
Company Description
Founded in 2009, with €8,5M in gross margin, Change is a 100% independent integrated communications agency.
Company website
http://www.change.bz
  • Improved their own student community as well as their whole SEO position (keywords) with a scalable process for each community (students, student blogosphere)
  • Developed the partnership with 10 bloggers, 20 business schools ( the most famous in France) and festivals (student public)
  • Managed websites through from initial launch and follow-up release ;
  • Worked on social-seo editorial content to improve the sharability and search engine positions of the articles published on each website ( I had 3 in my charge)
  • 25% more traffic after 4 months, raised the community collaboration (50% more), improved their social media presence (Facebook and Twitter)
Company Description
Created in 2005, digiSchool is now the leading digital multi player on the 15-25 age target. (€3,2M revenues)
Company website
http://www.digischool.fr

Web Conceptor

Professional Writing's Association
September 2010 to January 2011
Student Project
Lyon
France
  • Graphic Creation
  • Technical Creation (XHTML/CSS)
  • Converting HTML to Wordpress(dynamic website)
  • 2.0 Editorial Conception
  • SEO
Company Description
Student society of Master Professional Writing
Company website
http://www.plumes-larp.fr
  • Created and developed the whole social media presence as well as their SEO strategy
  • Formed and revised works from other bloggers
  • Met with journalist all over the world at the Council of Europe initiative: Speak Out Against (40 journalists came together in Seville, April 2009, to find and report cases of racism and discrimination).
  • Improved search engine position (4 positions in six months), developed their social media presence (Twitter +100% reach and very engaged and famous among Lyonnais politics and social engaged people)
Detailed Description
  • Lyon Bondy Blog
Company Description
Lyon Bondy Blog is a citizen media created in 2005 after the riot in the suburbs in France. I have decided to work with them because I have always wanted to be a journalist : writing about the people, give them a voice, a way where they can express themselves. I could learn so many things about the web journalism and associated life!
Company website
http://yahoo.lyon.bondyblog.fr/users/alesson_souza.shtml

Webdesigner

Particulier
October 2010 to November 2010
Freelancer
Lyon
France
  • Graphics creation (Photoshop)
  • Photoshop to HTML/CSS
  • HTML/CSS to Wordpress
Company website
http://cg.idci.fr
  • Editoral Content of webmagazine
Company website
http://www.latetedansleweb.org
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