I am Technology and Digital passionate about, I come from a scientific education that gave me a propensity to numbers manipolation and study.
The vastness and the complexity of this world spur me to experiment and to always learn new things.
The vastness and the complexity of this world spur me to experiment and to always learn new things.
Web Analyst
3rdPlace
Since April 2018
Milan
Italy
- ANALYTICS ASSESSMENT: Analysis and Audit of Digital Analytics Systems implementation.
- TRACKING STRATEGIES: Improve an ad hoc tracking strategy starting from companies business requirements.
- SETTINGS & IMPLEMENTATIONS: Implementation and management of Digital Analytics Systems ( Google Analytics 360, Google Tag Manager ).
- REPORTING:
Creation and development of periodic reports with Excel, PowerPoint and Google Data Studio.
Web Analyst (SEO & Content Marketing Team)
Digital-Coach.it
Since October 2017
Milan
Italy
- ANALYSIS AND REPORTS: Measuring with precision and punctuality every KPIs assigned to each team.
- BEST PRACTICES: Identifying best and worst practices each month with teams.
- DASHBOARD IDEVELOPMENT: Creating and Improving on Excel Dashboards ( results, trends, variations, goals ... ).
Data collected by tools are simplified and introduced to colleagues. - KPI MONITORING: Verifying and giving feedbacks to colleagues about their results and giving them suggestions .
- OPPORTUNITY DISCOVERY: Seeking improvement opportunities in the teams whole activity suggesting them actions to implement Marketing campaigns .
Sales Associate
Foot Locker Italy S.r.l.
June 2013
to December 2017
- Verfying and carrying out Marketing Operations Company and Visual Merchandising.
- Sales Associate activity.
- Sales data daily monitoring by comparison of entries with last year transactions .
WEB MARKETING ADVANCED:
● Digital Strategy: online & offline integration
● Web Analytics
● Seo
● Sem & Display Advertising: programmatic & real time bidding
● Inbound Marketing & Lead Generation
● E-Commerce Strategy & Management
● E-Commerce Software & Magento
● Affiliate Marketing
● E-Commerce legislation
● Digital Strategy: online & offline integration
● Web Analytics
● Seo
● Sem & Display Advertising: programmatic & real time bidding
● Inbound Marketing & Lead Generation
● E-Commerce Strategy & Management
● E-Commerce Software & Magento
● Affiliate Marketing
● E-Commerce legislation
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English
Advanced
-
French
Intermediate
-
Spanish
Intermediate
-
Italian
Expert
-
Digital Analytics
Advanced
-
Digital Strategy
Advanced
-
SEO
Good
-
SEM
Good
-
SocialMedia Advertising
Good
-
Inbound Marketing
Good
-
Affiliate Marketing
Good
-
E-Mail Marketing
Good
-
Mobile Marketing
Good
-
WebSite Creation
Good
-
Content Marketing
Good
-
Google Analytics 360
Advanced
-
Google Tag Manager
Advanced
-
Google Ads
Good
-
DoubleClick
Good
-
Google Search Consolle
Advanced
-
SemRush
Advanced
-
HotJar
Advanced
-
Ahrefs
Advanced
-
MailChimp
Advanced
-
Wordpress
Advanced
- Excellent interpersonal and communication skills
- Team Building
- Team Working
- Problem solving
- Flexibility / Adaptability
- Relationship skills at stakeholder level
