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Alessandro Romagnoli

Graduating student

Entrepreneurial
Curious
Ambitious
Technology
Social Impact
Home Experiences Education Skills Interests
Download my PDF resume
Alessandro Romagnoli
30 years old
Berlin (10437) Germany
Contact me
Professional Status
Nearing graduation
Available
Experiences
  • Ideated, mapped process-flow (roadmap + scenarios) and coordinated developers to create customer retention and email marketing strategies (wish list + e-commerce field)
  • Performed CLV analysis and marketing profitability analysis
  • Started segmentation based on engagement and booking preferences
  • Created,managed and analyzed CRM AB tests and provided strategic insights on possible improvements
Company Description
world's largest house rentals search engine and One of europe's fastest growing companies in 2016 (Forbes)
Company website
http://www.hometogo.com
  • Performed market analysis of Dutch starters. Identified needs and value, built persona and spotted touchpoints to reach starters (four people)
  • Provided strategic recommendations to deliver relevant marketing/sales solution to increase starters' online visibility
  • Created app concept to provide customized information to starters and to connect them with premium partners
Company website
http://www.google.nl
  • Managed 5 people teams & coordinated CEMS Club's sustainable initiatives
  • Raised 4000€ in fundraising events
  • Organized Business Case compettion with UNICEF, volunteering week (50+ students), workshop with B corp Europe ambassador and similar initiatives
  • Helped founding BSDC - vision and activities planning
  • Found and managed consulting project (25 people in 5 teams) on funnel optimization and marketing strategies for e-commerce company
  • Segmented customers and defined targeted marketing/sales strategies + Created, managed and analyzed dataset to evaluate performances
  • Mapped marketing process and conduced AB test to convince board to start engaging in paid marketing activities
  • Performed market analysis and profitability analysis - helped deciding not to lower shipping costs and to produce a private label
Company Description
Fashion ecommerce. Leader in Mexico in the industry.
Company website
http://www.osom.com
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