Alessandro Romagnoli
Graduating student
Entrepreneurial
Curious
Ambitious
Technology
Social Impact
CRM manager- Entrepreneur in Residence
HomeToGo
Since July 2017
Full-time
Berlin
Germany
- Ideated, mapped process-flow (roadmap + scenarios) and coordinated developers to create customer retention and email marketing strategies (wish list + e-commerce field)
- Performed CLV analysis and marketing profitability analysis
- Started segmentation based on engagement and booking preferences
- Created,managed and analyzed CRM AB tests and provided strategic insights on possible improvements
Student consultant - CEMS business project
Google, NL
February 2017
to June 2017
Student Project
Amsteram
Netherlands
- Performed market analysis of Dutch starters. Identified needs and value, built persona and spotted touchpoints to reach starters (four people)
- Provided strategic recommendations to deliver relevant marketing/sales solution to increase starters' online visibility
- Created app concept to provide customized information to starters and to connect them with premium partners
Head of Sustainability
CEMS Club Milan / CEMS Club Rotterdam
September 2016
to May 2017
Volunteer Work
Milan & Rotterdam
- Managed 5 people teams & coordinated CEMS Club's sustainable initiatives
- Raised 4000€ in fundraising events
- Organized Business Case compettion with UNICEF, volunteering week (50+ students), workshop with B corp Europe ambassador and similar initiatives
Team Leader and Project Manager
Bocconi Students Digital Consulting
March 2016
to January 2017
Volunteer Work
Milan
Italy
- Helped founding BSDC - vision and activities planning
- Found and managed consulting project (25 people in 5 teams) on funnel optimization and marketing strategies for e-commerce company
Marketing and Strategy - Intern
Osom, MX
May 2016
to September 2016
Internship
Mexico City
Mexico
- Segmented customers and defined targeted marketing/sales strategies + Created, managed and analyzed dataset to evaluate performances
- Mapped marketing process and conduced AB test to convince board to start engaging in paid marketing activities
- Performed market analysis and profitability analysis - helped deciding not to lower shipping costs and to produce a private label
GPA: 28.3
Exchange: Rotterdam School of Management, Erasmus University
Exchange: Rotterdam School of Management, Erasmus University
Graduation grade : 110cum laude /110
Final Dissertation : "Business Model Open Innovation: an IBM case study"
Final Dissertation : "Business Model Open Innovation: an IBM case study"
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Italian
Expert
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English
Expert
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Spanish
Advanced
-
German
Notions
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GMAT (730/800)
Expert
-
Merit Award Scholarship (€24000) - by Bocconi University
Expert
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Award for Academic Merits (850€) - by Tor Vergata University
Expert
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HEC Business Game - Digital Challenge winner
Expert
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Power Point
Expert
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Excel
Advanced
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SPSS
Good
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VBA
Good
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MATLAB
Good
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Word
Expert
- Long time volunteer in food banks, blood donation, foundraising and care for homeless people
- Spreading awareness on social and environmental hot topics
- various activities organized as CEMS Head of sustainability
- In-Company Training Walgreens Boots Alliance, London :
CSR business case: “converting Italy into a carbon free country”
(presentation to CSR vice-president and sweden ministry of energy)
- BSc thesis on "business model open innovation"
- MSc thesis on "impact and application of neural networks in sensitivity models"
- extra curricular activities in Bocconi Students digital consulting association
- geek and passionate about business and social possibilities enabled by technology
- Guitar (playing and teaching)
- Collectionist (CD, Vynils)
- Bookworm
- Climbing