Aleksandra Drozda
Marketing Specialist
marketing
brand management
market analysis
marketing startegy
29 years old
Driving License
Warsaw Poland
Professional Status
Unemployed
Open to opportunities
About Me
ambitious, goal-oriented person open to new opportunities and challenges
Marketing Specialist
Teva Pharmaceuticals Polska
July 2016
to December 2018
- Support of Vicks: budget management, local adaptation of regional strategy, forecasts, communication to specialists, digital media, PR, presentations to FF
- Vicks BabyBalm launch: strategy, budget management, TV commercial, packaging, PR, presentations to FF
- Management of Infacol and Sinuxin Duo brands: strategy, communication to consumers and specialists, KV creation, forecasts, budget management, presentations to FF
- Management of educational online platform: platform development, budget management, logistics, presentations to the top management (budget of 250 000 EUR, 20 000 pharmacists)
- Support of Calperos: PR campaign incl. conference for journalists, press materials
- Support of Hepatil: website creation, PR campaign, packaging
- Management of digital media of Sudocrem: cooperation with influencers, social media
- Preparation of market analysis, recommendations and presentations for Board Member, Marketing Director, Brand Managers and own brands
- Support of Prostalong, neoFuragina
Student Support
The Boston Consulting Group
March 2016
to July 2016
- Market research and data analysis for banking sector
- Support of consultants in their day-to-day tasks
Vice president
Students' Business Club
October 2014
to June 2016
- Let's StartUp!: organization, finance and corporate sponsorship teams member (budget of 25 000 EUR)
- High School Business Challenge: responsible for logistics and preparation of examination questions in one of the largest Polish contests for high schools (2 500 participants)
Business Development Intern
New Media Ventures
June 2015
to September 2015
- Market researches and segmentations
- Competition analysis
- Lead generation
Master's degree in International Management (CEMS)
Warsaw School of Economics/Aalto University School of Business
Since October 2018
Bachelor's degree in Quantitative Methods in Economics and Information Systems
Warsaw School of Economics
October 2014
to July 2017
- Brand Management
- Marketing Strategy
- Marketing Research
- Digital Marketing
- Competitive Analysis
- Project Management
- OTC market
- Work in strict legal and regulatory environment
- Microsoft Office Suite
- Adobe Photoshop
- Gimp
- STATA
- gretl
- R
- Polish (mother tongue)
- English (fluent)
- German (basic knowledge)
- 2nd place in Nordic Finals of L'Oreal Brandstorm
- Finalist of Economic Knowledge Olympiad (Top 50 out of 10 000 participants)
- Finalist of Enterpreneurship Olympiad (Top 50 out of 20 000 participants)
- Rector's Scholarship for outstanding academic performance