College graduate and MBA Marketing Manager with more than 10 years of experience in the telecom sector.
Multilingual: English, French, Spanish and Brazilian Portuguese language fluent after being raised, educated and worked abroad.
Specializing in both Strategic and Operative Marketing (focusing on fixed and mobile acquisition and loyalty strategies).
Specialties Team Management. Marketing and segmentation strategies. Customer experience programes. Customer acquisition, loyalty and retention. Project and Business management.
LATAM Marketing Team. Improvement of DTH TV services in Brazil, Colombia, Venezuela, Peru and Chile.
6 month International Exchange programme in Sao Paulo) Led a regional DTV antipiracy plan for Brazil, Peru, Colombia, Chile and Venezuela and strengthened links with security suppliers saving more than $6 MM in hardware expense.
Developed a business plan for selling TV advertising to third parties (gross income of $500k per year).
Supported the launch of a new DTV set-a-box EPG for these 5 countries and 6 different models of descos.
