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Alejandro Garcia De Frenza

Alejandro Garcia De Frenza

Account Manager / Campaign Manager

Employed Available
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Digital Marketing manager and Project manager with a passion for everything Digital and Tech possessing a broad mix of web marketing , social media and technical skills with over 7 years of experience.

Skills:
• Account Management.
• Campaign Management.
• Google Adwords Certified.

Digital Marketing Skills:
✔ Google Adwords & Adsense.
✔ Google Analytics.
✔ SEO,SEM,PPC.
✔ Ad Serving and Reporting: Doubleclick, Sizmek, Weborama.
✔ Real time bidding, Programmatic advertising, Performance marketing.
✔ Tag implementation and Conversion Tracking.
✔ Social media management and Social media advertising (Facebook and Twitter ads).
✔ Social Media & Social Media Tools (Hootsuite,Buffer,TweetDeck).
✔ SalesForce, Jira, Confluence.

• Experienced in HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
Resume created on DoYouBuzz
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Experiences
  • Support Ad Operations teams on Campaign Optimization to avoid under delivery scenarios.
  • SME on Yahoo Ad Exchange and Yahoo Admanager Plus working on Audience and RTB.
  • Troubleshoot and work with teams to solve any advertising or associated platform issue.
  • Serve as initial point of contact for communication between Yahoo and our partners regarding display, Third party and Rich Media ad-serving issues.
  • Prioritization of escalated issues during weekly calls with engineers.
  • Manage the weekly status update for the business including Ad Ops, Analysts,Product and Account Management teams.
  • Coaching and mentoring a team of 10 analysts in India through daily calls.
  • Documenting new workflows and procedures in the team internal knowledge base.
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Resume created on DoYouBuzz