Digital Marketing manager and Project manager with a passion for everything Digital and Tech possessing a broad mix of web marketing , social media and technical skills with over 7 years of experience.
Skills:
• Account Management.
• Campaign Management.
• Google Adwords Certified.
Digital Marketing Skills:
✔ Google Adwords & Adsense.
✔ Google Analytics.
✔ SEO,SEM,PPC.
✔ Ad Serving and Reporting: Doubleclick, Sizmek, Weborama.
✔ Real time bidding, Programmatic advertising, Performance marketing.
✔ Tag implementation and Conversion Tracking.
✔ Social media management and Social media advertising (Facebook and Twitter ads).
✔ Social Media & Social Media Tools (Hootsuite,Buffer,TweetDeck).
✔ SalesForce, Jira, Confluence.
• Experienced in HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
Skills:
• Account Management.
• Campaign Management.
• Google Adwords Certified.
Digital Marketing Skills:
✔ Google Adwords & Adsense.
✔ Google Analytics.
✔ SEO,SEM,PPC.
✔ Ad Serving and Reporting: Doubleclick, Sizmek, Weborama.
✔ Real time bidding, Programmatic advertising, Performance marketing.
✔ Tag implementation and Conversion Tracking.
✔ Social media management and Social media advertising (Facebook and Twitter ads).
✔ Social Media & Social Media Tools (Hootsuite,Buffer,TweetDeck).
✔ SalesForce, Jira, Confluence.
• Experienced in HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
Digital SEM Marketing Manager / Account Strategist
Teleperformance
Since January 2018
Temporary Work
Barcelona
Spain
- Working with Marketing Agencies in the UK to advise them on Google Adwords and Digital Marketing Strategies for their clients in relation to:
- Campaign planning and targeting.
- Improvement to current campaigns to drive clients goals increasing conversions and ROI.
- Remarketing Lists and Audiences.
- Bid adjustments (Devices,Demographics,Locations).
- Automatic bidding strategies when applicable depending on clients goals (Target CPA, Maximize Conversions).
- Keyword research and recommendations on best performing keywords, keywords segmentation and negative keywords.
Account Manager
Indeed
June 2016
to December 2017
Dublin
Ireland
- Partnering with Sales to understand clients needs and selecting the best product offering, strategy and campaign design for clients
- Optimization of campaigns and weekly review with clients and sales
- Campaign management and reporting
- Budget review and recommendation on ppc campaigns
- Analyzing analytics and industry trends to offer recommendations to clients.
- Interacting with teams like product, support, indexing to resolve technical issues in relation to ATS, Company Pages, Conversion trackers etc.
- Keeping track of all interactions with clients on the internal CRM.
- Fostering a strong relation with clients to achieve max scores on surveys and NPS (Personal and Compay)
- Training plan for 3 new hires and process improvement suggestions
Account Manager and Ad Operations
Yahoo
April 2015
to May 2016
Full-time
Dublin
Ireland
- On this role I'm responsible for the flawless execution of campaigns for the Spanish market, I'm in direct contact with agencies to manage the reception of booking forms, purchase orders and creative assets to complete the setup.
- Management of opportunities in Salesforce, Insertion Order creation and Campaign setup.
- Trafficking campaigns in our different platforms Yahoo Ad Manager Plus, Yahoo Ad Exchange, Gemini Native Ads for Display.
- Management and optimization of PPC campaigns, A/B testing, Audience targeting, Conversions.
- Small Business Client Management in relation to Native Ads campaigns.
- Work closely with Sales to exceed client expectations.
- Close day to day campaign monitoring to ensure delivery and performance optimization.
- Provide day to day reporting as needed, screenshots, test pages.
- Report, Troubleshoot and Escalate any campaign/creative delivery issues that could impact each campaign.
- Managing upsells, credits, debits making sure there are no errors in billing and invoicing.
- Point of contact for Internal projects.
- Work closely with Finance to ensure accurate invoicing to agencies and clients.
- Coordinate with the Ad tech team the production of rich media ads, takeovers and special executions on Yahoo properties.
- Provide support to the rest of the team from a technical perspective in relation to creatives not clicking, clickTAG implementation, missing macros and any other ad serving issue.
- Support, training and shadowing for the rest of the team as needed.
Display Operations Specialist
Yahoo
May 2014
to April 2015
Full-time
Dublin
Ireland
- Support Ad Operations teams on Campaign Optimization to avoid under delivery scenarios.
- SME on Yahoo Ad Exchange and Yahoo Admanager Plus working on Audience and RTB.
- Troubleshoot and work with teams to solve any advertising or associated platform issue.
- Serve as initial point of contact for communication between Yahoo and our partners regarding display, Third party and Rich Media ad-serving issues.
- Prioritization of escalated issues during weekly calls with engineers.
- Manage the weekly status update for the business including Ad Ops, Analysts,Product and Account Management teams.
- Coaching and mentoring a team of 10 analysts in India through daily calls.
- Documenting new workflows and procedures in the team internal knowledge base.
Digital Campaigns - Adserver Operations [Display,Video,Mobile] for Google
Voxpro
March 2013
to April 2014
Full-time
Cork, Ireland
Ireland
- Voxpro is a multilingual Business Process Outsourcing provider delivering customer contact solutions to companies and organisations, ranging from SME’s to multinational corporations, including leading international blue chip companies like Google and Vodafone.
For this role as part of the Doubleclick for Publishers (DFP) team I work alongside traffickers, ad operation managers, campaign managers, media agencies, ad networks and publishers providing excellent and prompt customer service to resolve any issues that may occur while the campaigns are in progress, serving as point of contact for publishers to troubleshoot and resolve or escalate technical issues. - Educate clients on trafficking, pacing, optimization, targeting and reporting of ad campaigns.
- Provide Traffic support as needed.
- Reproduce client campaigns in test environment for troubleshooting.
- Assist on the implementation of rich media, out of page, HTML5 and third party creatives.
- Proactively investigate issues (delivery discrepancies, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions to these issues.
- Assist media teams with questions about creative specifications and discrepancies in reporting.
- Troubleshooting delivery issues, performance, product issues and ad tags from third party vendors.
- Support, troubleshoot, ad-server testing, click and impression tracking functionality discrepancies.
- Troubleshoot tags for clients and publisher side ad operations.
- Verify the platform and file bugs - Identify, document and escalate bugs.
- Training of 2 new hires, coaching and mentoring.
Digital Marketing and Social media Manager
General Motors Middle East
March 2012
to August 2012
Full-time
Dubai
United Arab Emirates
- In this role I managed the agency relations to implement the Digital Marketing strategy from creative creation to execution across different channels SEM, Paid search, Display and Social Media.
Analysed and reported on key metrics to evaluate the performance of each channel and optimize (A/B testing) based on more appealing call to actions and art. Project managed the creation of a new web platform for the certified preowned vehicles program - Enhanced and managed the web presence for 3 brands across 10 Middle East Markets.
- Defined targets and KPIs for our online campaigns with a heavy focus on ROI and consumer conversion.
- Agency relations management to implement the digital strategy driving traffic and awareness through SEO, SEM, PPC, Display while ensuring highest efficiency and ROI.
- Created, managed and analyzed our interactive marketing campaigns across different channels such as search, display and Social Media.
- Evaluated website performance and Digital Marketing campaigns to recommend online optimization strategies.
- Integrated social media to our Online Marketing campaigns to engage our target audience and grow our followers.
- Supported dealer's websites to make sure they implement the right SEO Strategy and follow the brand guidelines in terms of look and feel and user experience.
- Participation in the Social Media hub.
- Digital budget management and forecast.
Mobile Apps Project Manager
Golden Gekko
September 2011
to November 2011
Full-time
Barcelona
Spain
- Golden Gekko is the leading developer of creative mobile marketing applications and widgets in Europe and North America, having successfully launched award winning campaigns for global brands such as Coca-Cola, Absolut Vodka, Disney & Universal Pictures
- My role as project manager involves overseeing the full life cycle of our application development, working closely with our designers and developers to create cutting edge applications to fit our client's branding and functional requirements.
- I'm used to work with several projects at a given time, taking care to deliver each project as defined in the scope within the budget in the time agreed, I have successfully delivered App Sourcing Projects for Vodafone, Samsung. also App Distribution and Mobile Marketing Projects for different accounts.
Project Manager and SEO,SEM online Marketing
Web Business Solutions de Venezuela, C.A
August 2004
to April 2008
Valencia
Venezuela
- In this role I was responsible for understanding client needs and business requirements to offer solutions based on our available technologies, I managed web site projects through Scoping, Design, Development, Implementation and QA Phases to fulfill clients needs and expectations.
- Also participated as a developer in some of the projects. We built websites with SEO in mind and we recommended and implemented Digital Marketing Strategy based on PPC Google Adwords Campaigns, Display and Social Media.
- Monitored and tracked the status of project and provided solutions to project issues, ensuring successful completion by deadline.
- Project planning, Programming PHP + HTML + JavaScript + CSS and Managing MySQL Databases.
- Debugging and Optimizing the front-end.
- SEO and search engine optimization for our websites based on External and Internal page factors.
- Online and Interactive Marketing Strategy based on SEM (Paid Search + SEO), Display and Social Media (Facebook Ads).
- Setting Google Analytics on websites to report on key metrics and optimize the Google Adwords paid search and display campaigns.
- Achievements: Business Plan for an online E-commerce platform, (Design,Coding, Debugging and Maintenance).
Digital Marketing Course by IAB and Google. February 2016. 40 hours.
Digital Web Analytics by EOI Business School and Google. February 2016. 40 hours.
E-commerce Course by EOI Business School and Google. March 2016. 40 hours.
Web Development Course by Universitat d'Alacant and Google. February 2016. 40 hours.
Master in International Enterprise and Foreign Trade
Universitat de Barcelona
October 2010
to July 2011
