Directly worked with sales team to manage pricing and maximize sales/revenue for each quarter. Pricing for each phone model was set to maximize revenue at the start of the product launch with market expenditure to maximize market share, which then was managed and monitored against weekly customer order forecasts, actual sales and supply chain for the product globally.
Client Management: Responsible for client distribution contracts and reviewing the financial and credit terms. Conduct monthly meetings with clients to manage marketing budgets and ensure that everything has been accounted for correctly against actual sales reporting.
Achievements: Improved the process of commercial deal review, more efficient sales forecasting and revenue reporting and supply chain management. Improved Procurement and contract negotiation for marketing and opex purchasing
Provided budgeting policy and marketing ROI analysis training to the local MENA group and 360 Review of pricing to improve cost management with a pricing vs product profitability model
Introduced weekly customer profitability analysis to manage revenue and spend together.
Financial Modelling to create automated method to produce quarterly P&L with net and gross profit margins - under budget and ensuring quarterly profit for MEA since Q3 2015
Promotion from business admin manger reporting to EMEA to MEA finance manager reporting to HQ.Managed 2 headcount and support supply and chain and ecommerce analyst
