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Agneta Kendall

Marketing Manager with international experience

Agneta Kendall
Driving License
Ile-de-France France
Professional Status
Employed
Available
About Me
International Marketing Projects Manager with a broad marketing experience in B2C and B2B. I am a keen communicator with great language and creative skills. Interested in marketing opportunities with international scope in the automotive, manufacturing, hi-tech and consumer electronics fields.
Resume created on DoYouBuzz
  • Development of the marketing plan for the French B2B and consumer markets, for Automotive and Mobile (Telecoms) product lines.

    Development of the French e-marketing strategy including CRM, SEM, PPC and affiliate marketing campaigns. Implementation of traffic generating and customer recruitment programs.

    Media plans (TV, radio, outdoor, online)

    PR management.
  • Development of marketing activities for French and Benelux retail and distribution channels. Launch of new products, trade marketing, packs, promotions, PR activities and events, training and merchandising, partner relations.
  • Adapting the US product roadmap to the EMEA market.
    Handling of lifecycle issues.
    Ensuring product readiness for handhelds, GPS solutions, accessories and applications.
    Accessory forecasting.
    Sales training.
  • European brand and product positioning, messaging, pan-European advertising campaigns and product photography. Managing content, design and localisation of technical and Point-of-Sales material in 7 European languages.
    Management of the European B2B Partner Community and PartnerNet website; copy writing of monthly B2B solutions e-newsletters, building partner database.
  • Interface with the Europan Sales Team and Distributors.
    Responsible for Distributor Sales Reports, and inventory reporting.
    Forecast consolidation.
    Meeting and travel coordination
  • Marketing communication - Brand management, collateral and POS material
  • Product Marketing - Product positioning, messaging, pricing, promotions
  • Web and E-marketing Strategy - SEO (search engine optimisation) CRM, SEM, Google Analytics, Google Adwords.
  • PR strategy - press releases, case studies, press events.
  • Media planning - online (display PPC and affiliate marketing) and offline advertising
  • Channel marketing - B2B Partner community management, trade marketing
  • French
  • English
  • German
  • Swedish
  • Social Media marketing
  • web technologies
  • hi-tech
  • contemporary art

Construction Engineering, Gothenburg

September 1986