International Marketing Projects Manager with a broad marketing experience in B2C and B2B. I am a keen communicator with great language and creative skills. Interested in marketing opportunities with international scope in the automotive, manufacturing, hi-tech and consumer electronics fields.
Development of the marketing plan for the French B2B and consumer markets, for Automotive and Mobile (Telecoms) product lines.
Development of the French e-marketing strategy including CRM, SEM, PPC and affiliate marketing campaigns. Implementation of traffic generating and customer recruitment programs.
Development of marketing activities for French and Benelux retail and distribution channels. Launch of new products, trade marketing, packs, promotions, PR activities and events, training and merchandising, partner relations.
Adapting the US product roadmap to the EMEA market. Handling of lifecycle issues. Ensuring product readiness for handhelds, GPS solutions, accessories and applications. Accessory forecasting. Sales training.
European brand and product positioning, messaging, pan-European advertising campaigns and product photography. Managing content, design and localisation of technical and Point-of-Sales material in 7 European languages.
Management of the European B2B Partner Community and PartnerNet website; copy writing of monthly B2B solutions e-newsletters, building partner database.
Interface with the Europan Sales Team and Distributors. Responsible for Distributor Sales Reports, and inventory reporting. Forecast consolidation. Meeting and travel coordination
