Adélaïde Prévôt-Sailler
Director, Field Development - Autism Speaks
Chief Marketing Officer- CMO
OJC Consulting
Since September 2018
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Develop a feasible marketing plan for the department and oversee its daily implementation
- Define marketing strategies to support the company’s overall strategies and objectives
- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
- “Listen” to the trends of the market and direct the market research efforts of the company
- Organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
- Build a multi-talented team of marketing professionals
- Create an efficient network of strategic partnerships
Executive Director
French-American Chamber of Commerce- DC Chapter
July 2012
to July 2018
Full-time
Washington DC
United States - District of Columbia
- Manage and monitor the daily activities of the association through trade services to 250 + member companies : domiciliation, interns placement, market studies, loyalty program, J1 visas, etc; insure the highest level of member satisfaction.
- Create a data-driven memberships/sponsors pipeline methodology to ensure high ROI and accountability for marketing efforts
- Be responsible for the annual balance of the FACC WDC budget, and report to the Board of Directors.
- Oversee branding of all outward-facing marketing materials (website, social networks, weekly newsletter, promotional and event brochures, grant applications, etc.) and messaging to ensure alignment with overall strategy.
- Manage budgeting/planning for all FACC WDC marketing efforts
- Develop a diverse program of events through renewed institutional and private partnerships: networking events, business seminars, specialized workshops, annual galas, etc.
- Maintain an active network of industry contacts, to increase awareness on the FACC WDC activities
- Work in close collaboration with French-American institutions, and represent the FACC WDC's message and values to national and international meetings
- Ensure a functioning working environment thanks to a flexible multi-level structure with full-time and half-time employees, volunteers, board members and friends of the Association
International Development Coordinator
Paris Convention and Visitors Bureau
March 2008
to March 2012
Full-time
Paris
France
- International associations congresses management: assistance through the entire bidding process, from bidbooks to site inspections, with a focus on international competititons. The Paris Convention Bureau is the one-stop shop for international associations looking for a local unbiased partner: budget management of the bid proposals, selection of relevant local suppliers, overall planning and coordination of the local proposals, written and oral presentation of the bids (60 competitions - 300 congresses annually)
- Main liaison between the clients (associations or PCOs) and the local institutions: the City of Paris, the Paris Region, the Paris Chamber of Commerce and the French Government.
- Handling of the Paris promotional and marketing tools: Monitoring of the MICE sector in Paris through annual statistics, Press releases and MICE market watch (European major cities)
- Prospection and loyalty program towards international associations through local workshops or famtrips, sales calls (USA, UK, Belgium and Germany) and Paris stands on the international market fairs (IMEX, IMEX AMERICA, EIBTM)
- Hands-on management of the 500+ members of the Paris Convention Bureau
- Organization of the Paris Convention Bureau's Annual Meeting (800-1000 participants): budget, overall logistics, negotiation of local partnerships.
Intellectual Exchanges Program Director
French-American Cultural Foundation- Ambassade de France
October 2005
to January 2008
Full-time
Washington DC
United States - District of Columbia
- Production of conference series on political and social topics related to French-American relations. Monthly conferences gather between 200-300 pax.
Overall organization from the selection and presentation of the chosen topic to the French-American Cultural Foundation Board of Directors to the day-to-day logistics of the event. - Handling of the French Embassy cultural events: Francophonie festival (a week of festivities, with more than 20 events spread throughout the city in various venues, more than 5,000 participants over a week), the "Fête de la Musique" (each year in June at the French Embassy, around 1500 participants)
- External communication and press relations: local medias (mostly radios), fairs and exhibitions ( Main realization:Book Expo 2006-2007)
- Fundraising - Local institutions and private partners.
- Management of a team of 10 interns on a day-to-day basis, and more than 70 volunteers on event day..
- Energetic and optimistic
- Reliable
- Rigorous
- Goal-oriented
- Organized
- Good interpersonal skills
Master of Sciences- (Political Sciences)
Institut d'Etudes Politiques de Grenoble- Institute of Political Studies
September 2000
to September 2003
Political Sciences, International relations and Medias.
Thesis: " Towards the end of the cultural diversity in Europe through the analysis of the European MEDIA program"
Thesis: " Towards the end of the cultural diversity in Europe through the analysis of the European MEDIA program"
Master Degree- International Relations
Université Panthéon Sorbonne (Paris I) / IAE Paris
September 2004
to September 2005
International relations
Thesis on "The impact of Western lobbies on the 2004 Ukrainian Orange Revolution"
Thesis on "The impact of Western lobbies on the 2004 Ukrainian Orange Revolution"
Exchange program- Undergraduate studies
University of California, Los Angeles- UCLA
September 2003
to August 2004
Relations internationales et communication
- Boxing
- Pilates Reformer
- Horseback riding
- El Sistema Greece - help and assistance to Children Refugees through music- (Board member of the Board of Directors)
- Le Coeur sur la Patte - Animal Protection
