I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Suffolk University's Office of University Communications
September 2010
to December 2010
Boston
Implemented external social media initiatives that increased student satisfaction & built up our online community
Monitored/listened to online conversations within the social web about the university, its brand, and competition while reporting key insights and recommendations.
Increased our Twitter Followers by 278 and Facebook Likes by 245 in 4 months through humanizing engagement & sharing insights
Managed multiple social assets, such as Facebook Fan pages and Twitter stream. (see links below)
Identified and interacted with influencers/students to create brand ambassadors
Edited an undergraduate blogging policy
Curated content for the university's social outposts
