I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Suffolk University's CAS Dean's Office, Communications Dept.
January 2010
to May 2010
Boston
In charge of social media strategy/engagement w/ the university and surrounding Beacon Hill community.
Entrusted with editing & marketing audio/video of events because of a demonstrated understanding of niche markets & the content that matters to people in those spaces.
Strategically managed Facebook fan page and Twitter streams.
Communicated the colleges' central messages, reaching their audience through digital media.
Attracted 100 new Twitter followers and 75 Facebook fans in 5 months.
Brainstormed viable strategic interactive marketing solutions that integrated overarching marketing strategy and brought brand relevance in the online space.
Developed and activated a content marketing and social media distribution strategy focused on the College's latest alumni publication - increasing engagement with alumni, students, and parents.
Integrated relevant multimedia elements into the College's alumni magazine CMS/website.
Edited and then shared audio/video of campus events.
Managed Alumni Magazine Facebook Page and two Twitter accounts, increasing followers of each through sharing insights.
Communicated the Colleges' central messages, reaching their audience directly by leveraging both digital and print media.
Executed keyword research and optimized university blogs for social media and SEO.
Detailed Description
Worked on the digital Arts & Science/Alumni magazine
