Adam P. Coulter
Social Media Manager
Boston (02135) United States (Massachusetts)
Employed
Open to opportunities
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Social Media Manager
Curry College
May 2016
to September 2019
United States
- Promoted to digital manager role: Social Media Manager on the Marketing & Communication digital team at Curry College tasked with leading and managing all Institutional, Alumni and department level social media and strategy.
Develop and implement strategic social media plans (ongoing and episodic) at the Institutional, Alumni and departmental levels. Collaborate with academic departments on communication and content strategy.
Develop, activate and lead all College paid social, search and display campaigns, and implement all campus strategies for new media and digital marketing.
Brainstorm and create content specifically for social media - while also writing captions and distributing existing editorial content. Have created, originated and distributed over 25,000 social media posts.
Serve as Community Manager for all Institutional and Alumni social accounts.
Generate reports/dashboards with key metrics on social media campaign performance; Review KPIs of each channel, perform statistical analysis while producing monthly reports for senior staff.
Work closely with other members of the digital communications, marketing and creative teams on creation and management of content for the College's website, intranet and e-newsletters.
Educate, collaborate with, and lead the campus community in activating social media strategies.
Hire and supervise semester-long Digital intern(s).
