Adam P. Coulter
Social Media Manager
Boston (02135) United States (Massachusetts)
Employed
Open to opportunities
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Adam P. Coulter: Conduit for Communicators
adampcoulter.wordpress.com
adampcoulter.wordpress.com
Testing Out Facebook’s New Ad Product: Promoting Posts
29 May 2012
As Social Media Specialist at Curry College in Milton, MA, I manage a bunch of Facebook Pages and was recently presented with a cool opportunity from Facebook to participate in a product research study (applicable to just one of the college’s pages – the main, institutional one.) I have dabbled in using ads (mainly ‘Sponsored… Continue reading Testing Out Facebook’s New Ad Product: Promoting Posts →
The Information Needs of Communities: The Changing Media Landscape in a Broadband Age, a report by the FCC
18 Jul 2011
Is it possible to capture how much the information revolution has changed our world? I was just listening to the weekly radio show On The Media (June 17th 2011 episode), when I heard a segment about the FCC’s recently released 360 page report that OTM calls “one of the most comprehensive overviews of the US media… Continue reading The Information Needs of Communities: The Changing Media Landscape in a Broadband Age, a report by the FCC →
Information Vegetables and Information Desert: The Personalization Era
29 May 2011
As we continue to barrel toward a world operated almost completely by digital technologies – and the very real possibility of a collective future that offers untold possibilities for “social, economic, practical, artistic and even spiritual progress,” as Douglas Rushkoff recently wrote, many academics, sociologists, marketers and technologists are offering their take of what this… Continue reading Information Vegetables and Information Desert: The Personalization Era →
When it Comes to Digital Literacy, “The Window of Opportunity Is Being Lost”
07 May 2011
I was recently turned on to Douglas Rushkoff by a tweet sent out by Mitch Joel, of the highly regarded blog Six Pixels of Separation. Being a recent graduate student in communications and new media, and an ardent admirer of Marshall McLuhan, I was thrilled to find his work. http://twitter.com/#!/mitchjoel/status/66669238001213441 Rushkoff, an “author, teacher, and documentarian… Continue reading When it Comes to Digital Literacy, “The Window of Opportunity Is Being Lost” →
All Meaningful Communication is a Form of Storytelling
17 Apr 2011
Narration is “a conceptional framework for understanding human decision, discourse and action”-(Walter Fisher, 1989) The Setup My friend of 10 years Richard, a 45 year-old hard-working, loving father and auto mechanic from Charlestown strode across the street to his car, leaving early for a 8:00am meeting with his lawyer. This was to be their first… Continue reading All Meaningful Communication is a Form of Storytelling →
Marketing Objectives, Strategy and Tactics Made Clear by the Show COPS
07 Mar 2011
Throughout my collegiate career, studying both journalism and PR, I have found that the best way to learn about (and retain) complex and even not-so-complex ideas was to be provided with real-world, pragmatic examples (obviously, an even better route is actually taking part; i.e. experiential learning). But nonetheless, for our present purposes lets discuss the… Continue reading Marketing Objectives, Strategy and Tactics Made Clear by the Show COPS →
Creating an Interactive Customer/Fan Experience Wins
22 Feb 2011
Wow, the interactive marketing space is getting cooler day-by-day. If you turn your head just for a split second, you’re bound to miss some new combination of digital media and deep community listening that spawns an awesome customer experience. I just came across a post by lostremote.com, a site dedicated to social TV coverage, that… Continue reading Creating an Interactive Customer/Fan Experience Wins →
Moving Past Twitters’ Gate-Keepers
17 Feb 2011
More and more it seems that Twitter is becoming an integral part of/player in the news of the world. Whether it be breaking the news, for example, the 2009 US Airways flight ditching in the Hudson river, or actually being the news, as it has been most recently concerning the role it played in the… Continue reading Moving Past Twitters’ Gate-Keepers →
#Brandbowl 2011: A Focus Group
09 Feb 2011
The Social Construction of Ads The real-time web offers some very cool and very tangible advantages for smart marketers today. As I was watching the Superbowl ads this past Sunday I was simultaneously tweeting and reading others’ tweets, all organized around the hashtag #brandbowl. Folks who had spent the millions of dollars for a 30… Continue reading #Brandbowl 2011: A Focus Group →
Kenneth Cole and Crisis Communications 101
05 Feb 2011
By now I imagine you have heard of the insensitive tweet Kenneth Cole himself graced us with yesterday. This “attempt at humor” as Cole later classified it, certainly got the twittersphere and blogosphere’s attention. After reading and commenting on this blog post by Heather Whaling concerning 2 PR lessons learned from the gaffe, I decided… Continue reading Kenneth Cole and Crisis Communications 101 →
